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- Aug 17, 2014
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Samsung is reportedly scaling back the number of phones it’s planning on producing in 2022, from 310 million to 280 million, according to SamMobile, which cites a report from Korean outlet Maeil Business News. In absolute terms, that’s still quite a lot of phones, but it’s a relatively sharp decrease from the company’s original goal (and from the reported number of phones it and its partners produced last year). It seems that there may be a trend of manufacturers preparing for the economy to get worse before it gets better.
Reportedly, the lowered production targets will affect phones across its lineup, from low-end models to flagships. In a way, cutting the production of its less expensive phones sounds counter-intuitive — wouldn’t more people turn to those during an economic downturn? But it tracks when you consider that the alternative is just not buying a phone at all; people who are in the market for low-end phones might not want to buy a new one unless they absolutely have to, and those who have high-end phones would probably be better off just keeping them for an extra year or two.
Samsung’s reportedly cutting its phone production for 2022
It’s making fewer flagships and budget options.
www.theverge.com