- Jun 24, 2016
- 636
Cyber Attacks On Retailers Make Online Shoppers Wary:
SOURCE: cxotoday.com (ARTICLE DATE: 24th Aug 2016)
According to the 2016 KPMG Consumer Loss Barometer, in surveying 448 consumers, KPMG found that 19 per cent said they would stop shopping at a retailer that had been a victim of a cybersecurity hack, even if the company took the necessary steps to remediate the issue...
In addition to those who would abandon the retailer entirely, 33 per cent of the consumers indicated fears of further exposure of their personal information would prevent them from shopping at a breached retailer for at least three months. When asked which factors most likely contribute to a customer not returning - or delaying a return - to the store, consumers surveyed cited a lack of a solid plan to prevent further attacks as a top factor.
“Make no mistake, there is a lot at stake here for retailers,” said Mark Larson, KPMG’s National Line of Business Leader for Consumer Markets and Global and U.S. Sector Leader for Retail. “Consumers are clearly demanding that their information be protected and they’re going to let their wallets do the talking. Retailers that don’t make cyber security a strategic imperative are taking a big gamble.”
The Consumer Loss Barometer, a survey and report of consumers and CIO, CISO, CTO and CIOs, details how consumers of internet-enabled services would react in the event of a hack against key consumer industries...
SOURCE: cxotoday.com (ARTICLE DATE: 24th Aug 2016)
According to the 2016 KPMG Consumer Loss Barometer, in surveying 448 consumers, KPMG found that 19 per cent said they would stop shopping at a retailer that had been a victim of a cybersecurity hack, even if the company took the necessary steps to remediate the issue...
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In addition to those who would abandon the retailer entirely, 33 per cent of the consumers indicated fears of further exposure of their personal information would prevent them from shopping at a breached retailer for at least three months. When asked which factors most likely contribute to a customer not returning - or delaying a return - to the store, consumers surveyed cited a lack of a solid plan to prevent further attacks as a top factor.
“Make no mistake, there is a lot at stake here for retailers,” said Mark Larson, KPMG’s National Line of Business Leader for Consumer Markets and Global and U.S. Sector Leader for Retail. “Consumers are clearly demanding that their information be protected and they’re going to let their wallets do the talking. Retailers that don’t make cyber security a strategic imperative are taking a big gamble.”
The Consumer Loss Barometer, a survey and report of consumers and CIO, CISO, CTO and CIOs, details how consumers of internet-enabled services would react in the event of a hack against key consumer industries...
[To read the full article please visit the link at the top of the page]
