Samba TV has made deals with more than a dozen TV brands such as Sony, Sharp, TCL, Philips to pre-install software on specific models which also enables a feature called interactive TV. The company has declined to provide the most recent statistics but it was rumoured that more than 90% of the TV owners have opted for their service.
Samba TV can track every application such as Netflix and Hulu. While the biggest advertisers were Citi Bank and JetBlue, now Expedia is investing a large amount for advertising on Samba. The Samba TV is following the guidelines developed by the Federal Trade Commission which suggests that the company can’t directly sell the data but advertisers can pay to direct ads to other gadgets.