Steam has implemented new measures to prevent VPN users from spoofing their locations to buy games at cheaper prices available in other regions. While that's Steam's choice, it's an anti-consumer move that has the potential to increase piracy - or worse.
Steam is the world’s most popular gaming platform for good reason. It does its best to provide users with the best possible experience coupled with broadly reasonable pricing.
However, in common with many online services, it is possible to buy content from Steam for less than the locally advertised prices. All users need is a VPN that makes it appear they’re in a country where the prices are set lower and they can save money.
How many people exploit this method is unclear but this week Steam Database reported that Steam has taken new measures to outlaw the practice.