Update Telegram launches advertising program for public channels


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Aug 17, 2014
Telegram has launched a new advertising program dubbed Ad Platform and offering the opportunity to display sponsored messages on the instant-messaging platform.

However, Telegram's Ad Platform will do this with a twist since the way it displays ads is going to be a lot different compared to what happens elsewhere .

First and foremost, Telegram advertising is not going to be targeted, which means that users will not be profiled by tracking their clicks and preferences.

Advertisers will be able to choose the language and topic they are targeting, and they will be given a range of channels matching these basic demographics.

Then, all users in these channels will be served with the exact same advertisement, so there won't be any curation taking place on the individual user level.

The revenue generated through these ads will be shared among Telegram and the owners of the public channels hosting the promotional messages.

Channels eligible for the Ad Platform program must be public and have over 1,000 subscribers, so all private channels are automatically excluded.

Finally, to ensure that the sponsored messages are not obstructive and don't degrade the user experience on the platform, they will be limited to 160 characters.
Sponsored Messages on Telegram

Sponsored messages (Image: Telegram)