As I said many times, Google didn't become a such powerful entity in 1 hour, like every others, it started from nothing, and people let it grew and even praised it. It is why I despise those newly self-discovered tech giants bashers/haters, I can't resist to ask them "where were you when Googgle/Facebook started? Ah you used them..."
You did nothing when you saw it, don't complain now.
I saw Google grew, used and still use its services, some remarkable, I won't spit on it because they try all they can to make money, I don't get directly penalized or hurt by them, so I have no reason to complain. Do I feel uncomfortable with their data mining? Sometimes yes thinking "wow you collect too much", but instead of going nuclear against them, i do what I can to reduce my internet footprints.