With DoubleClick, Analytics and AdWords under its belt, Google continues dominating when it comes to global data collection for advertising, a new report found.
When it comes to data collection, Google’s combined arsenal of advertising tools and services continue to help it dominate at a global level. Close behind are AOL Advertising, Moat and AppNexus. Each are singled out by researchers in new report that brings to mind the
privacy-busting quote, “If you’re not paying for the product, you are the product”.
Google’s data dominance is tied to the fact it owns the advertising service DoubleClick, which like other popular trackers collects data about internet users for advertising purposes, in order to glean vast amounts of information from consumers, from their hobbies and habits, to IP addresses and more.
