- Jan 8, 2011
- 22,361
Apple CEO Tim Cook would be appearing on Good Morning America.
When asked to justify the cost of the new iPhones, Cook began with a somewhat dubious claim, but went on to talk about value rather than cost.
Watch Full Interview: Tim Cook opens up about what's next for Apple, live on 'GMA'
When asked to justify the cost of the new iPhones, Cook began with a somewhat dubious claim, but went on to talk about value rather than cost.
Cook said that most people pay a monthly fee through a carrier, most iPhone owners paying about $30 a month for it – or a dollar a day. That’s good value for what you’re getting, he argued.We want to make an iPhone for everyone. That’s always been our objective, and we’ve got several iPhones in the line that go down to materially lower [prices]. But if you look at this phone, it […] has an unbelievable camera in it, and it has the smallest and most powerful chip ever in a smartphone.
Your phone has replaced your digital camera [and] your video camera. It’s replaced your music player. It’s replaced your video player. It’s replaced all of these different devices. So arguably the product is really important and we’ve found that people want to have the most innovative product available – and it’s not cheap to do that.
Watch Full Interview: Tim Cook opens up about what's next for Apple, live on 'GMA'