- Nov 10, 2017
Twitter is constantly testing new features and changes to the overall user experience on its platform. The company recently rolled out a new capability allowing web users to soft-block their followers, and introduced another which gives you a heads-up before you dive into an intense conversation.
Now, Twitter's Revenue Product Lead Bruce Falck (@boo on Twitter) has revealed that the firm is working on introducing ads in tweet replies. According to the executive, the ads will be shown after the first, third, or eighth reply to a tweet. The experience might be similar to the following:
A Twitter representative has said that the company is testing the insertion of ads in replies to tweets. It's possible that this experience will be opt-in and creators will receive an ad revenue cut.