upnorth

Moderator
Verified
Staff member
Malware Hunter
Twitter has removed a privacy feature that allowed all users to stop sharing some private information with advertisers. The setting prevented Twitter from sharing information like the ads you saw or interacted with and the tracking identifier for your phone. For most users, that information will now be shared by default and can’t be turned off.

The shared data is used to show the efficacy of advertising on Twitter, the company says. It helps Twitter prove that people are actually watching, interacting with, and otherwise seeing the ads that advertisers are paying for, which helps the company “continue operating as a free service.”
 

Spawn

Administrator
Verified
Staff member
There is one major set of exceptions: this mobile ad data will still be kept private for Twitter users in the European Union, the European Free Trade Association, and the United Kingdom. They’ll have to opt in to sharing the information should they wish to let Twitter share more information about them.

Good for Europeans, bad for rest of the world.
 
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