Twitter's user base is growing, but its advertising business is in trouble

CyberTech

Level 44
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Verified
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Nov 10, 2017
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Twitter usage has spiked just like it did for other big platforms, as more people are flocking to it to keep up with news updates. However, CEO Jack Dorsey is on shaky ground with key investors, who allowed him to keep his position on the promise that he would drive user and revenue growth -- this will become increasingly difficult in the coming quarters.

Twitter says it now has 166 million daily active users, a healthy 24 percent increase from the 134 million it was touting a year ago. CEO Jack Dorsey told investors during a conference call that "for the first time in history, the whole world is focused on learning how to solve one global problem. [...] People are turning to Twitter to stay informed, to share solutions and to ask for help and support one another, and we see it in the numbers."
 

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