None, all have similiar protection techiques.
You know, I almost always agree with you
@davisd (when I understand what you are saying lol and jk I promise). With all respect, on this one, I disagree. For me, security is not a suite of protections that give you a reasonable chance to block malware. I don't even pay attention to those programs...even though they are good protection in some cases. No, in my opinion, real security is an architecture and a perfect science. It melds with the system and harmonizes. That said, if I am not satisfied now with products, well, I can imagine how the developers must feel whose pride is attached to the programs.
Not to say that I feel developers should have already developed the architecture of security at this point. I wouldn't say so. This is because the OS is changing and even the languages. Writing must be like trying to clean up the house so that it looks perfect while the workers are renovating and are tearing everything out. All this said, I expect one of them to break out from the pack...not against ransomware or fileless malware or for Microsoft :emoji_flushed: or against Microsoft...just will deliver a really clever and efficient way to achieve better than present concepts->like I am feeling it for WAY better than now from the efficiency and effectiveness angle.
On the other hand (about breakthroughs), I probably could have asked which company will raise the bar next (rather than breakthrough). I think Kaspersky has set the current bar, but I know the talk of a breakthrough upsets people sometimes. I don't think of it the same way I guess. A breakthrough for me is more of a bigger step in a progression of mostly smaller ones...exciting development maybe but not necessarily "everything there will be".
One last thing. Do a mantra like this "10 years from now", "10 years from now", etc. and meditate that way considering what the security landscape (and applications) will be like at that time. I'm kind of joking here, but really I think we will see unexpected efficiency by today's standards and economy of resources too. I do think we'll see almost all the companies we see now will still be around too in 10 years.
When there are breakthroughs...they tend to come fast on each other's heels, and I think there will be some of those along the way, although not necessarily a product...maybe sometimes a legal decision or other issue loosely related to computing and security.