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BVLon

Since it's basically the same software and engine, any bets why they still keep the AVG software?

And AVG has been delayed product updates? I imagine they put efforces to main product which is Avast.
My guess is because both products hold different markets and maybe many people will not be happy switching, even tho it's literally become the same thing.
I don't think you've got a reason to worry if you are an AVG user. Avast won't dare to shut them down quite yet.
 
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XLR8R

Level 3
Because at the time of acquisition, most of the free/paid users were die-hards, the competition for them was always AVG or Avast, and one who used either would not consider the other.

This also meant that doing an immediate shutdown of either AVG/Avast would mean a massive and sudden erosion of userbase, which would be very bad for two things: (i) Their cloud engine and (ii) The investors.

At the time of acquisition, AVG was a publicly traded firm with holdings from multiple firms, Avast was a private company. There were expectations to meet from the investors of AVG. To ensure that the investment into the purchase was worth the effort, the continued existence of the AVG brand was required.

Avast, as of 2019, estimates a good 3 years of value still to be generated by the AVG brand. That means, we're getting AVG branded products till 2021, complete with all developer references and driver names rebranded as AVG. Right now, AVG is an "independently developed product with Avast code". That will change, sometime in 2021/22 to "AVG by Avast" i.e. a rebranded product with all internal components Avast branded.

They may or may not keep the AVG brand running - as the aim for the company was to move Avast up the ladder to Enterprise/Business while AVG remains as a consumer oriented/free solution.

This was before the new Jumpshot controversy - now, with the revenue stream and bad press due to Jumpshot controversy, they may keep AVG running separately for longer (because AVG was less affected by this as the majority of articles were based on Avast).
 
B

BVLon

Because at the time of acquisition, most of the free/paid users were die-hards, the competition for them was always AVG or Avast, and one who used either would not consider the other.

This also meant that doing an immediate shutdown of either AVG/Avast would mean a massive and sudden erosion of userbase, which would be very bad for two things: (i) Their cloud engine and (ii) The investors.

At the time of acquisition, AVG was a publicly traded firm with holdings from multiple firms, Avast was a private company. There were expectations to meet from the investors of AVG. To ensure that the investment into the purchase was worth the effort, the continued existence of the AVG brand was required.

Avast, as of 2019, estimates a good 3 years of value still to be generated by the AVG brand. That means, we're getting AVG branded products till 2021, complete with all developer references and driver names rebranded as AVG. Right now, AVG is an "independently developed product with Avast code". That will change, sometime in 2021/22 to "AVG by Avast" i.e. a rebranded product with all internal components Avast branded.

They may or may not keep the AVG brand running - as the aim for the company was to move Avast up the ladder to Enterprise/Business while AVG remains as a consumer oriented/free solution.

This was before the new Jumpshot controversy - now, with the revenue stream and bad press due to Jumpshot controversy, they may keep AVG running separately for longer (because AVG was less affected by this as the majority of articles were based on Avast).
Avast is not the brightest company. They should’ve tried to migrate all users to them and that can be done in many ways. With free “license extensions”, free premium versions or services and many other resources and then divert all efforts towards one brand. Had it been Kaspersky or Symantec, AVG would’ve been past by now. But Avast is a company that has no idea how to run a businesses. Thus, they keep wasting MONEY working on 2 brands.
“If we kill AVG they will go to vendors A, B and C” is their logic here. They don’t think that they can actually move the user to Avast, without letting them go to the competition.

Simply offering a free AVG user 1 year of the cheapest Avast product and outlining that they now share technologies and produce same results on independent tests will be enough for the users to forget AVG and move on.
 

Raiden

Level 17
Verified
Content Creator
Had it been Kaspersky or Symantec, AVG would’ve been past by now. But Avast is a company that has no idea how to run a businesses. Thus, they keep wasting MONEY working on 2 brands.
Yup, don't forget the whole we'll offer a free version that does 98% of what our paid offerings do. Instead of charging for their product, they are afraid to lose all their customers, so they instead turn to jumpshot and start collecting/selling their customer's data. Yup, good business from a security company.
 

S M G

Level 2
I hope Avast shut down AVG for good as a payback for what they did to my beloved Ewido :sneaky:
 
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XLR8R

Level 3
I hope Avast shut down AVG for good as a payback for what they did to my beloved Ewido :sneaky:
To be honest, AVG needed Ewido. AVG got much, much better after the Ewido acquisition. Though they discontinued Ewido, Ewido's engine and code became the basis for AVG to change from a mediocre AV to a good one.
 
B

BVLon

To be honest, AVG needed Ewido. AVG got much, much better after the Ewido acquisition. Though they discontinued Ewido, Ewido's engine and code became the basis for AVG to change from a mediocre AV to a good one.
AVG was always mediocre on tests. It wasn't only the Ewido they acquired. It was also the ExploitPreventionLabs, which became the basis of their link scanner and Norton AntiBot by Sana Security, later renamed to AVG Identity Protection. They also acquired their Spam filter from some company whose name I can't remember/ Despite of all the technologies they acquired, their results on tests were never great. Even today, if I download AVG or Avast and I test them against that malware pack in MH, I bet they will do worse even than TrendMicro, that failed miserably. But this is just a guess.
 
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