YouTube Ads with more capabilities, annoying more consumers

[Ink]

Content source

https://techcrunch.com/2018/10/01/new-youtube-ads-will-push-viewers-to-download-apps-book-trips-find-movie-showtimes/

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. […] Now, YouTube will add more extensions that let advertisers push other actions, like app downloads, travel booking or buying movie tickets.

But this sort of ad is far more interruptive, too.

In that same movie showtime example, the ad takes over the full screen when the device is held vertically, YouTube notes. That does make it easy to click the showtimes and book a ticket, but some consumers may find this sort of takeover annoying.

Google Blog: From discovery to click, new YouTube ads capabilities for more effective video storytelling

 

[TheJokerz]

Yay even more reason to use this less!

 

[Janl1992l]

Since YouTube premium they want more ads and ads, what a surprise. Cheap marketingstrategie that peoples will buy premium for non ads.