Ivy Luna presented itself as a London clothing boutique with a .uk address, prices in pounds and a history going back to 2018. Its own policies told a different story.
If you’re reading Ivy Luna reviews to decide whether the shop is legit, here is what its pages, return rules and buyers say, and where the store stands now.
Overview
A UK-styled boutique
Ivy Luna sold women’s dresses, coats, knitwear, shoes and bags through ivyluna.uk. The site listed London as its location and offered free UK shipping on every order.
Its About page said the brand had been a trusted name for luxury clothing since 2018. The ivyluna.uk domain was registered in November 2024.
What the policies say
Behind the UK styling, the store’s terms said products ship directly from a supplier in China. Its return policy said returns are processed in Asia.
Sending clothes back could cost up to £30, which the store said it wouldn’t refund. Buyers who kept part of a bundle lost the bundle discount.
Where Ivy Luna stands now
The ivyluna.uk website no longer opens. Browsers report a secure connection error, because the Shopify store behind the address is no longer active.
- Don’t place new orders with Ivy Luna or another UK-styled boutique that returns goods to Asia.
- If you’re waiting on a refund, keep every email, tracking number and postage receipt.
- Don’t post anything back until you have the full return address and cost in writing.
- Never write a positive review in exchange for a refund.
Is Ivy Luna Legit?
Ivy Luna did ship orders, so it wasn’t a store that simply took payments. But it misrepresented its base and its age, and its return terms were costly.
A shopper seeing a .uk domain, a London location and pound prices would reasonably expect a UK seller. The store’s own terms said goods came from a supplier in China.
The about page’s 2018 history doesn’t fit a domain first registered in late 2024. No company name, registration number or street address appeared anywhere on the site.
Taken together, Ivy Luna is a shop to avoid. Its prices and photos may look appealing, but buyers carried the cost when clothes didn’t match the pictures.
What Ivy Luna Sold and Charged
In January 2026, the homepage showed coats, jumpers and dresses with crossed-out regular prices and sale prices at half or less of those figures.
A reversible coat was cut from £149.95 to £59.95, an oversized jumper from £119.95 to £39.95 and a satin maxi dress from £99.95 to £49.95.
Badges claimed savings of 50% to 67%. With no sign that those regular prices were ever charged, the savings figures carried little meaning.
The menus covered dresses, tops, sets, coats, knitwear, jumpsuits, trousers, lingerie, swimwear, heels and luxury bags, a very broad range for a small boutique.
Products carried a first name plus a style, such as the Mona oversized jumper, the Scarlett belted shirt dress and the Grace elegant coat.
A countdown banner ran across the top of the site. In May 2025 it read Sale Ends In, and by January 2026 it announced a New Year sale.
The UK Claim vs the Real Supply Chain
Ivy Luna’s contact and About pages gave only an email address and the word London. Its Trustpilot profile also lists London, United Kingdom, as the company location.
The terms were more specific: “All our products are shipped directly to the consumer from our supplier in China.” They added that customs and import duties fall on the buyer.
The return policy repeated the point. Returns are processed in Asia, it explained, so buyers must send parcels outside the United Kingdom.
The shipping page described another practice. To keep prices low, the store said it ships in bulk once orders reach a minimum quantity, which can hold up dispatch.
Prices in pounds and free UK delivery are easy to set up on any store builder. On their own, they say nothing about where a seller is based.
None of this was on the homepage, which promoted a 30-Day Money Back Guarantee and Free Shipping. Shoppers had to open the policies to learn where orders came from.
The trading name and the London tag were the only identity the store gave. A real UK retailer would normally name its company and give a returns address in Britain.
Ivy Luna’s Return Policy
The policy allowed returns within 30 days of receipt, but only for items that were unused, unopened and still in their original plastic packaging.
Buyers had to email info@ivyluna.uk first. The store would then send a return form and the return address, and the parcel had to go with an insured, tracked service.
Buyers also had to mark the outer packaging Returns and email the tracking number afterwards. A return sent without an approved form might not be processed.
The policy promised the purchase amount back within five working days of receiving a return. It excluded the cost of return shipping, which it warned could reach £30.
Bundle deals had their own trap. If you bought two items for £60 and returned one, the kept item would be charged at its full price, such as £40.
Elsewhere, the site promised a risk-free 30-day money-back guarantee and a full refund. That doesn’t match a policy that leaves up to £30 of return costs with the buyer.
Clothes that must stay unopened in their plastic can’t really be tried on. In practice, that leaves very little that qualifies for a return.
Ivy Luna Trustpilot Reviews
Ivy Luna’s Trustpilot profile shows a TrustScore of 2.6 from 515 reviews. The company claimed the profile in November 2024 and has no recent history of inviting reviews.
Trustpilot’s own summary says most reviewers were unhappy, mainly because items looked different from the adverts, with cheap fabric and disappointing construction.
Return costs come up often. One buyer said returns cost more than £30. Another said a coat sent back in December 2025 was still stuck in Chinese customs months later.
Several reviewers describe partial refunds. One was offered 50% to keep a poor-quality item, and another says the store asked for a five-star review before paying a partial refund.
One July 2026 review describes paying return postage, the parcel getting stuck in customs and coming back, and the store then refusing a refund as outside its return period.
Another buyer says PayPal closed their case after they sent a coat back, and the parcel then sat in Chinese customs instead of reaching the store.
Others complain about timing. One buyer said Christmas presents arrived after the expected date, and getting a clear answer from the store was difficult.
The picture isn’t uniformly negative. Some reviewers say items matched the photos, fitted well and arrived quickly, and that customer service was helpful.
The company replied to about 23% of negative reviews, usually within a day. Those replies don’t change the policy that sends returns to Asia at the buyer’s cost.
How an Ivy Luna Order Usually Went
Step 1: A UK boutique look draws you in
The site used a minimalist IVY LUNA logo, pound prices, a London location and seasonal collections such as Cosy Elegance, Festive Dresses and Wedding Guest.
Step 2: A sale countdown adds urgency
Banners counted down to the end of a sale, such as a New Year sale in January 2026. Bundle deals encouraged buying more than one item.
Step 3: The order ships from abroad
The shipping page quoted five to eight working days, while the FAQ said eight to 12 business days. Bulk dispatch could add more time.
The FAQ said addresses couldn’t be changed after ordering and told buyers to contact the carrier themselves if a parcel went missing.
Step 4: The clothes don’t match the photos
Many buyers say fabric, buttons and cut differed from the pictures. That’s when the return policy’s conditions start to matter.
Step 5: Returns cost more than they’re worth
Sending clothes to Asia with insured tracking can cost up to £30. A partial refund to keep the item becomes the easier option for many buyers.
Similar UK-Branded Boutiques
Ivy Luna fits a wider pattern of online boutiques that use a British city or a personal name to sound local while shipping from overseas.
Trustpilot shows Averylanebrighton among the profiles that people viewing Ivy Luna also looked at. We covered that store in our Avery Lane Brighton Clothing report.
Our reports on Avery Lane Brighton and Emily Carter Manchester describe the same mix of local branding, overseas returns and costly postage. Emily Carter Manchester later rebranded as By Emily.
Shared tactics don’t show that one company runs these stores. They do show that a UK name on a fashion site says little about where the clothes come from.
Your Rights When Buying From a UK-Styled Shop
UK consumer law gives online shoppers 14 days after delivery to cancel most purchases from UK traders, with a refund within 14 days of returning the goods.
Those rules are much harder to enforce against a seller that names no company and ships from abroad. A UK-looking website doesn’t make the trader a UK business.
That’s why the payment method matters. PayPal and card chargebacks give you a route that doesn’t depend on the seller agreeing to anything.
How to Check a UK Fashion Boutique Before Buying
- Look for a company name and number you can find on Companies House.
- Read the return policy for the return country and who pays postage.
- Search the terms for words like China, Asia or supplier.
- Compare the brand’s founding year with the domain’s registration date.
- Check whether the site lists a street address, not just a city.
- Read the most recent one-star reviews, not only the overall score.
Who Runs Ivy Luna?
No company name or address
The terms said the website was operated by Ivy Luna and nothing more. No legal entity, Companies House number, VAT number or street address appeared on the site.
A Shopify store registered in November 2024
The ivyluna.uk domain was registered on November 12, 2024, through GoDaddy, and the store ran on Shopify. The registration is due to expire on November 12, 2026.
Payments through major processors
The FAQ listed PayPal and cards through Stripe, including Visa, Mastercard, American Express, Apple Pay, Google Pay and Shop Pay. Those processors handled payments but say nothing about the seller.
Support by email only
Customer service ran through info@ivyluna.uk, Monday to Friday from 09:00 to 17:00. The site said it offered no support through Instagram or Facebook.
A Join the Ivy Luna Team page appeared in the footer, but no office, studio or employer name was given for applicants either.
Is Ivy Luna Still Online?
No. The ivyluna.uk address still points to Shopify’s servers, but the store no longer loads, and browsers show a secure connection error instead.
The domain stays registered until November 2026. If a shop reappears there or under a similar name, check its returns address and company details before buying.
The info@ivyluna.uk address may stop working too, so save your order emails, tracking details and any refund offers now.
What to Do If You Ordered From Ivy Luna
- If items didn’t match the listing, photograph them next to the product page and keep the packaging and labels.
- Before returning anything, get the full return address and the expected postage cost in writing, and keep the proof of postage.
- If you paid by PayPal, open a Significantly Not as Described case within 180 days of payment, from your PayPal activity, and add the photos and emails.
- If you paid by card, ask your card issuer soon about a chargeback for goods not as described, with the same evidence. Issuers apply time limits.
- If a returned parcel is stuck in customs, ask the carrier for its status and share the tracking with your payment provider.
- Don’t accept a condition that you post a positive review before a refund. Report that request to Trustpilot.
- UK shoppers can get advice from the Citizens Advice consumer service, which refers cases to Trading Standards.
Frequently Asked Questions
Is Ivy Luna legit?
Ivy Luna shipped orders, but it misrepresented its UK base and history and made returns costly. Its website is now offline, so it’s best avoided.
Is Ivy Luna a UK company?
Its site listed London, but its terms said goods ship from a supplier in China and returns are processed in Asia. No UK company details appeared.
Where does Ivy Luna ship from?
According to its own terms, from a supplier in China, directly to the customer. Buyers were responsible for any customs or import charges.
How do I return items to Ivy Luna?
The policy required an email to info@ivyluna.uk for a return form and address in Asia, with tracked postage at your own cost of up to £30.
What is Ivy Luna’s Trustpilot rating?
Ivy Luna has a 2.6 TrustScore from 515 reviews, and it hasn’t invited reviews recently. Most complaints concern quality, differences from the photos and expensive returns.
Is ivyluna.uk still open?
No. The domain still points to Shopify, but the store doesn’t load. The registration runs until November 2026.
The Bottom Line
Don’t order from Ivy Luna or a revived copy. It looked like a long-running London boutique, but its own terms said clothes came from China and returns went to Asia.
If you already paid, build your case with photos, emails and tracking. Open a PayPal or card dispute before paying for an expensive return, and follow its instructions.
Before buying from any UK-styled boutique, check the return country and the company name. Those two details tell you more than the logo or the .uk address.
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