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Americannovalabs.com EXPOSED – Fake Store or Legit? What We Found

By Thomas Orsolya7 min read

Stylish clothes, home gadgets and gifts for a fraction of what they normally cost. That’s the pitch at Americannovalabs.com, and it’s hard to scroll past.

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The product shots look fantastic. What you actually receive often doesn’t, and getting your money back can take far more than placing the order did.

Americannovalabs.com scam

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Overview

A dropshipping middleman, not a brand

Americannovalabs.com sells products it never made. Thousands of similar shops do the same, listing items from low-cost suppliers and having them sent straight from warehouses in China.

At no point does the store touch what you buy. Its job is pricing, advertising and collecting money, while a supplier you’ll never hear from packs and mails your order.

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If Americannovalabs.com feels familiar, there’s a reason. It’s part of a scam network of lookalike stores built on shared templates, product photos and return policies, reopening under new names.

Poor quality that looks nothing like the ads

The ads and the package tell different stories. The pictures usually come from other brands or sellers, and the very low-quality item itself looks nothing like them.

The hidden price of sending something back

The refund policy can sound reassuring at first glance. The details tell a different story:

  • Sending it back means sending it abroad. Returns usually go to China, with the postage paid by you, not the store.
  • You can lose money returning. International postage for a $25 item can be more than the item cost you.
  • Full refunds are hard to get. A return request usually gets you an offer to keep the item for 15% to 30% back, instead of your money in full.
  • Help takes its time. Email is usually the only way to reach anyone, and you can wait days for each answer.

Treat Americannovalabs.com as high risk. Do not buy from it. You’ll likely hand over far more than the item is worth, and a practical return simply isn’t available.

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What We Found on Americannovalabs.com

Here’s what stands out about Americannovalabs.com:

  • Americannovalabs.com was registered on August 17, 2026, only 67 days ago.
  • The MalwareTips URL scanner gives Americannovalabs.com a Safety Score of 38/100, rated High Risk (full report).

What Happens When You Order from Americannovalabs.com

You’ll see the same sequence in most orders. Knowing how it goes before you buy can keep your money in your pocket and spare you weeks of emails.

Step 1: A too-low price catches your eye in an ad

It usually starts while you scroll Facebook, Instagram or TikTok. A short video or polished photo flashes a steep discount on the product, often next to a “limited time” tag.

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Look closely and the same video often turns up in ads for dozens of other shops. They share suppliers, and they share marketing material too.

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Step 2: The site makes the store look big

Nothing about Americannovalabs.com looks thrown together. Categories, star ratings and a friendly About Us page suggest an established shop, when often it’s simply a template with a supplier list attached.

The About Us page usually comes from a template too. Its tale of a small family business or a passionate founder appears, in the same words, across many unrelated shops.

Step 3: Delivery drags well past the estimate

Because the parcel comes from China, the 5 to 7 days on offer can turn into three or four weeks. Tracking can also sit on one update for days.

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Some orders get split up. Each small package carries its own tracking number, so if one disappears, it can be tough to show what you’re still missing.

Step 4: The product doesn’t look like the photos

The package does arrive eventually, but what’s inside is smaller, thinner or simpler than the ad showed, the sort of thing that sells for pocket change elsewhere.

People complain about clothes more than anything. The fabric is cheap to the touch, seams loosen, and the sizing matches some other chart, not the website’s.

Step 5: The postage makes a return pointless

First comes a request for photos. Then you’re told the item has to go back to China, and the shipping alone can erase whatever refund you’d get.

Most replies land on the same offer: keep the item, take back 15% to 30%. It looks fair, but you’ve still paid most of the price for an unwanted product.

Many buyers drop the matter here. The policy is worded this way for exactly that reason.

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Red Flags at Americannovalabs.com

Spotting that Americannovalabs.com isn’t a real bargain is quick. Here are the signs, and each takes a minute to check before you pay.

Prices that are too low for what you see

Here’s the catch with a $29 leather bag or $19 smartwatch: that money covers a much cheaper version than the one pictured. It’s not a lucky find.

Watch the crossed-out “was” prices too. They rarely reflect anything real; they exist to make a regular price feel like a markdown.

The same product photos show up elsewhere online

These images often aren’t unique, and a reverse image search shows where else they live: other stores, marketplaces or a brand’s own website.

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The source tells you something. A brand photo means your item won’t be from that brand, and a marketplace photo often means you can get it cheaper there.

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No company information to check

Shops in this network rarely display a registered company name, a tax number or a local address, so tracking down the seller after a bad order is hard.

Reaching support means sending an email

Don’t look for a phone number or live chat. Contact usually comes down to an email address or a form, and anything urgent can take weeks to sort out.

Waiting on slow replies also eats into the window for a dispute with your bank or PayPal. Don’t lose track of those deadlines.

Ticking clocks and made-up stock limits

Those clocks reset when you refresh, and “only 2 left” appears on everything. That’s pressure, not inventory. Real stock doesn’t behave that way.

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Leave the page and return later. A “sale” that’s still on was never limited in the first place.

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Add-ons slipped into checkout

The basket can come preloaded with ticked add-ons like shipping protection, priority handling or a second item. Read through every line of the total before you pay.

Those extras rarely speed up delivery or give real cover. They just push up the bill on an order that may already be worth far less than you paid.

Checkout lands on an unrelated payment page

Check the name before you type a single digit. If the payment page belongs to a different, unrelated company, stop: someone you’ve never heard of is taking your card details.

Belongs to a scam network of near-identical shops

The About Us story, policies and product photos aren’t unique; dozens of other shops use them. When one closes, the next opens under a new name with the same catalog.

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How to Check an Online Store Before You Buy

A few minutes of checking can tell you whether an online shop is worth your money. Start with these questions before you pay:

  • Who is selling to you? Look for a company name, a registration or tax number and an address. A shop that names nobody is hard to hold to a promise.
  • Where do returns go? Find the return address in the refund policy. If it’s overseas or missing, assume a return will cost more than it’s worth.
  • How old is the website? Paste the address into the MalwareTips Website Scanner. It shows the domain’s age and any known warning signs in seconds.
  • Are the photos original? Run a reverse image search on a product photo. If the same picture appears on many sites, the item is a generic product.
  • What do buyers say elsewhere? Search the store on Trustpilot and in search results, not just the reviews on the shop itself.
  • Is the ad real footage? Many shop ads now use AI-generated videos and photos. If the product only ever appears in slick renders, expect something plainer.
  • Does the price make sense? Compare it with the same item on a major marketplace. A huge markdown on an unknown shop is a reason to slow down.
  • Can you reach a person? A phone number or live chat is a good sign. An email address alone means problems will take a long time to solve.

If several answers come back wrong, close the tab. There’s almost always a seller with a clearer return policy and a company you can actually look up.

For extra protection while you browse, Malwarebytes Browser Guard warns you about many known scam and phishing sites before they load.

Where to Buy Instead

For anything on Americannovalabs.com that tempted you, these are safer ways to buy it:

  • Start your search on a big marketplace. There you get real reviews, buyer protection and, often, a much lower price for the very same item.
  • Pick sellers with a local return address. If sending something back is cheap, you’ll actually do it.
  • Seek out customer photos. Pictures from people who bought it show the actual item, not the advertised version.
  • Check the seller’s location before ordering. Marketplaces make it visible. Shipping from a local warehouse brings faster delivery and returns you can manage.
  • Protect the payment itself. Use a credit card or PayPal, which lets you dispute the charge if needed.

It may cost a little more, but you’ll receive what you ordered from a seller that actually honors refunds.

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What to Do If You Already Ordered from Americannovalabs.com

Ordering from a shop like this doesn’t mean the money is gone. Acting early gives you the best chance of fixing the order or getting a refund.

  1. Save everything. Keep the order confirmation, the tracking number, every email from the store and screenshots of the product page as it looked when you bought.
  2. Photograph what arrives. Take clear photos of the item, the label and the packaging, especially anything that doesn’t match the listing.
  3. Ask the store in writing. Email support, describe the problem plainly and say what you want: a full refund or a replacement. Give them a short deadline.
  4. Don’t pay for an overseas return yet. If the store asks you to ship the item to China, check with your card issuer or PayPal first.
  5. Don’t accept a token refund. Offers of 15% to 30% back to keep the item are common. If the item isn’t as described, a dispute may get you more.
  6. Open a dispute if the store stalls. Use “item not received” or “not as described” with your card issuer or PayPal, and attach your evidence.
  7. Watch the deadlines. Card disputes often allow around 120 days, and PayPal generally accepts claims within 180 days of payment. Don’t let weeks of unanswered emails use them up.
  8. Ignore “customs fee” texts. Fake delivery messages asking you to pay a fee or update your address often follow online orders. Don’t pay or click.
  9. Leave an honest review. A short review on an independent site, with photos, helps the next shopper decide.
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If you paid by bank transfer, contact your bank right away and ask whether the payment can be recalled. The sooner you call, the better the odds.

If the store won’t cooperate, file a complaint at econsumer.gov, which handles cross-border shopping complaints, or at ReportFraud.ftc.gov in the US.

Frequently Asked Questions

Is Americannovalabs.com a scam?

Americannovalabs.com is part of a scam network and is a high-risk store. Orders may ship, but expect very low-quality items and returns that cost too much. Do not buy.

Where does Americannovalabs.com ship from?

Most products travel straight from suppliers in China to your door. That long trip is why delivery can take several weeks and tracking updates often arrive slowly.

Why does the product look so different from the photos?

The gap is no accident. Photos usually come from other sellers or brands, while the item itself is a cheaper version made to hit a low price.

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Can I return an item to Americannovalabs.com?

Technically, yes, but the return usually goes to China and you cover the postage. For something inexpensive, shipping it back can cost more than the refund itself.

Before you send a return to China, contact your card issuer or PayPal and ask whether a “not as described” dispute would cover you instead.

My order never arrived or isn’t as described. What now?

First, message the store in writing. If it says no or keeps stalling, open a PayPal or card dispute with item photos and listing screenshots.

Are the reviews on Americannovalabs.com real?

They’re not something to lean on. A shop’s own reviews are easy to pack with high ratings. Look for independent sites where buyers share their photos and comments.

The Bottom Line

Americannovalabs.com’s very low-quality items look nothing like the ads. It’s a high-risk store in a scam network of lookalike shops, and returns there rarely make sense.

Our advice is simple: do not buy from Americannovalabs.com. If an item catches your eye, search for it on a marketplace where buyer protection backs your purchase.

Already paid? Hold on to your order email and product screenshots, and photograph what arrives. If the store won’t fix it, dispute it with your card or PayPal.

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Written by

Thomas Orsolya

Thomas is an expert at uncovering scams and providing in-depth reporting on cyber threats and online fraud. As an editor, he is dedicated to keeping readers informed on the latest developments in cybersecurity and tech.

45,244 articlesWriting since 2023
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