As summer heats up, many consumers are enticed by online ads for the Sherum Coldeez Cooling Ace – a small portable air cooler that promises to “cool any room in seconds” at a fraction of the cost of an AC unit. With claims of innovative bladeless technology, powerful airflow and energy efficiency, the ads make it seem like the perfect solution for affordable summer cooling. But shoppers should beware: the Sherum Coldeez Cooling Ace has all the hallmarks of a dropshipping scam designed to rip off customers.
This in-depth investigative article will uncover the deceptive tactics used to promote the Sherum Coldeez Cooling Ace, its unrealistic claims and features, the flood of negative customer reviews, and the truth about this device which appears to be a cheap mass-produced product rather than the cutting-edge innovation advertised.
Eye-Catching Social Media Ads Promising Rapid Cooling
The Sherum Coldeez Cooling Ace marketing blitz has inundated social media in recent months, with polished video ads on Facebook, Instagram, YouTube and TikTok touting this compact device as the answer for staying cool affordably this summer. The ads depict happy families and individuals enjoying the chilled air from their Sherum Coldeez Cooling Aces in various settings – at home, the office, outside on the patio.
The device is shown cooling down rooms in mere seconds, providing powerful airflow exceeding that of fans but at a fraction of the price and energy consumption of AC units. Bold on-screen text promises the innovative Sherum Coldeez Cooling Ace will help you “Beat the Heat” and “Stay Chill Without Spending a Fortune on Energy Bills”.
With professional production quality and attention-grabbing cooling visuals, it’s easy to see how so many consumers have been enticed into purchasing the Sherum Coldeez Cooling Ace online. But what exactly are they buying, and does it really work as advertised?
Unverifiable Brand Behind Sketchy Sales Tactics
The first red flag indicating something fishy about the Sherum Coldeez Cooling Ace is that it comes from an unknown brand with no reputation or documented history. There is no verifiable company called “Sherum” manufacturing air cooling products or operating the website Sherum.com where it is sold. Searches uncover no legitimate background information or contact details for any such business entity.
This lack of an identifiable, reputable brand should immediately set off alarm bells for consumers. So should the variety of manipulative sales tactics used on the Sherum website, like:
- Fake countdown timers and claims of “limited stock” to create false urgency
- Massively inflated fake retail prices struck through to misrepresent the level of discount
- Suspicious “50% off” promo codes that never seem to expire
- No physical address or company details provided on the site
These shady practices are not what one would expect from a legitimate company confidently selling a quality product. They indicate the operators know the Sherum Coldeez Cooling Ace will not live up to promises.
Outlandish Product Claims That Don’t Stand Up to Scrutiny
The Sherum website and ads boast an impressive array of features and specifications for this compact cooling unit. Supposedly it uses advanced “evaporative technology” and a “patented bladeless design” to generate ultra-fast chilling airflows exceeding those of fans and small ACs.
Specific claims for the Sherum Coldeez Cooling Ace include:
- Cools rooms down by 30°F in seconds
- 3 fan speeds – Cool, Chill and Freeze
- Whisper quiet operation at only 20 dB
- No-leak durable water tank
- Operates for hours on built-in battery
- Weighs only 1 pound for portability
- Costs pennies a day to run
- Made in USA with quality materials
- Rated 4.8/5 stars by thousands of customers
However, even minimal research shows these claims cannot possibly be true for a $60 portable device you plug in and add water to create cool air. There is no evidence anywhere of Sherum’s supposedly patented bladeless technology or any explanations of how this tiny product could generate such powerful, rapid cooling equal to large AC units. The promises of extensive battery life and ultra-quiet operation are also unsupported by any real-world tests.
Simply put, the Sherum Coldeez Cooling Ace’s list of features appears completely fabricated with no basis in reality. No portable air cooler this compact could rival the performance of ACs many times its size and price using standard evaporative methods. The miraculous claims are fairy tales intended to entice gullible shoppers into making a purchase.
Reviews Exposing a Cheap, Ineffective Product
While the Sherum site displays scores of glowing 5-star reviews, you need only search elsewhere online to uncover the truth in customer experiences with this product. Independent evaluations and reviews on social media tell the real story:
The Sherum Coldeez Cooling Ace is a cheaply made plastic device that produces an extremely underwhelming airflow, minimal cooling effect, and loud fan noise despite claims it runs whisper-quiet. Essentially, most receive a low-quality $5 Chinese plastic gadget like you’d find on Aliexpress or Alibaba dressed up in fake Sherum branding.
Here are just a few direct quotes from real Sherum Coldeez Cooling Ace buyers exposing the truth:
“Arrived after a month. I asked for a refund but they said I was out of the guarantee period.”
“Nowhere close to as advertised. Weak airflow, pain-level noise. And my credit card was charged $99 instead of $59!”
“Cheap plastic trash. ”
“Wish I could give 0 stars. What a complete waste of money and it was impossible to get a refund.”
No Sign of Genuine US Manufacturing or Materials
While the Sherum website claims their air coolers are “Proudly Made in USA” from quality materials, absolutely nothing from the cheap plastic device customers receive to the broken English in instruction manuals indicates legitimate US-based manufacturing. This appears to be just another fib intended to build credibility for a shady operation.
In reality, these devices ship from China at the lowest shipping rate possible, sometimes taking a month or more to arrive. This confirms they do not originate from a US factory as deceptively advertised.
The materials are demonstrably low-grade plastics prone to cracking, leaking and breaking with minimal use. Sourced from Chinese wholesalers and factories pumping out similar products branded under different names, there is nothing “Made in USA” about the Sherum Coldeez Cooling Ace besides the lie printed on the website.
No Responses from Company Post-Sale
The final confirmation that Sherum should be avoided comes from their complete lack of customer service or responsiveness to complaints once they have your money. Numerous reviews reveal how impossible it is to contact Sherum via phone, email or social media after receiving a shoddy product or being overcharged.
Requests for refunds or replacements are invariably ignored. The company seems to immediately forget customers exist once their credit card has been successfully charged. This results in recipients of broken, leaky coolers being unable to return them or get their money back in any way.
Frustrated buyers report Sherum does not respond to disputes or chargeback attempts either. The company behind this product seems to operate with impunity, shutting down domains and renaming themselves to continue exploiting consumers.
How to Identify and Avoid Sherum Coldeez Cooling Ace Fake Ads
Now that you know the truth about the deceptive Sherum Coldeez Cooling Ace ads, here are some tips to avoid being duped by their ads or other similar online products:
- Watch for “As Seen On TV” logos and fake celebrity endorsements. These are stock images any website can use for perceived legitimacy.
- Beware of newly registered domains and generic business names like “Sherum”. Research who is really behind a site before purchasing.
- If a deal seems too good to be true, it almost always is. Massive discounts on supposedly advanced technology should raise suspicion.
- Never make impulse buys from social media ads for unknown brands. Vet sellers thoroughly first and read reviews off their site.
- Pay only with a credit card when buying online. This gives you recourse if the product is not as promised. Avoid wire transfers direct to sketchy vendors
Other Name, Same Shady Ads and Product
The Sherum Coldeez Cooling Ace follows a familiar pattern for shady websites selling cheaply made portable air conditioners and coolers at inflated prices. Some other examples include:
- Serum Cooling Ace
- Shirem Cooling Ace
- Sherum Coldeez Cooling Ace
- Festberg Cooling Ace
- Sherum Coldeez Cooling Ace
- Glosrity Coldeez Cooling Ace
- Libiyi Cooling Ace
- Outfany Cooling Ace
These products are touted in similar social media ads making unbelievable claims about their rapid cooling power, bladeless technology and ability to replace bulky AC units. The ads feature “reviews” from non-existent customers and use terms like “viral” or “top rated” to make the products seem popular and credible.
Inevitably though, the actual devices shipped out are always low-grade plastic gadgets that produce minimal cold air and break quickly. They’re nothing like the multi-functional mini air conditioners portrayed in ads.
How These Portable AC Scams Work
The companies behind these popular portable AC scams tend to follow a predictable strategy to exploit consumers without getting caught:
- Set up a network of websites advertising the product using fake ads and reviews to attract buyers
- Use a disposable limited liability corporation name that can’t be traced back to them
- Make it as hard as possible for customers to reach them for refunds after the sale
- Ship a cheaply produced product from China at lowest cost
- Take in profits from credit card payments before customers realize they’ve been scammed
- Dispose of any web domains that accumulate too many negative reviews or complaints
- Resurface later under new websites and product names to restart the scam cycle
This allows them to maximizing revenue from their bait-and-switch tactic since there is minimal legitimate recourse for unhappy buyers who have essentially been defrauded.
Bottom Line – Don’t Waste Money on the Sherum Coldeez Cooling Ace
While the Sherum Coldeez Cooling Ace advertisements showcase what appears to be an innovative and effective portable air cooler, there are a number of concerns about this product that consumers should be aware of.
Despite the claims made on the Sherum website and in social media ads, there is no evidence backing up their assertions that this small device can cool rooms rapidly using advanced evaporative technology. The dramatic cooling effects shown in ads have not been replicated in real-world customer testing.
Additionally, the Sherum Coldeez Cooling Ace is sold by a company with no history or documented origins. There are no indications that it is manufactured in the USA as claimed. The business methods raise red flags like inflated prices, fake discounts and reviews, and a lack of responsiveness to customer complaints.
Numerous reviews from actual buyers paint a very different picture from the ads, reporting loud noise, leaking tanks, minimal cooling power, faulty units and being overcharged. Many have been unable to obtain refunds or support from Sherum post-purchase.
While the marketing for the Sherum Coldeez Cooling Ace positions it as a remarkable innovation set to disrupt the portable AC market, the lack of transparency around the origins and performance of this product should give prudent buyers pause. As with any new device making bold claims, thorough independent research is advised before making a purchase. Applying critical thinking skills can help avoid disappointment.
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