AV-Test hasn’t done anything that resembles propaganda, misinformation or irresponsible behaviour. From the test above, users can easily see that few products with scores 5 and 5.5 are not as great as others. I am inclined to believe that, knowing the technology behind them. Although it has been discussed by
@Andy Ful and supported by evidence (extracted from these tests) that differences between detection rates are very minimal and not important for home users. There is a random factor as well.
These tests don’t play a key role when choosing an antivirus product and majority of users don’t even know this website exists, and even if they open it, they will find it uninteresting. It is mainly vendors who use claims such as “Unbeatable detection X years in a row”.
Users here always want products to be tested against scripts, 0-days and other difficult-to-handle attacks. Any test not including this doesn’t seem to be liked. Performing such tests is interesting to satisfy geeks curiosity but is in no way a must. Home users are rarely exposed to such content.