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ESET
ESET v17.0
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<blockquote data-quote="czesetfan" data-source="post: 1065458" data-attributes="member: 93724"><p>ESET introduced new "roadmaps", product lines. The setup and presentation make it clear that they raise the price level. </p><p></p><p>The cheapest (and for many interested people the most popular for its simplicity and "directness") product NOD32 Antivirus (itself a cult) is not even visible on the main web page. Those who want it must explicitly look for it. Yes, it is available for now, but its future is probably questionable after this step. If they make it invisible, after a while they can say that they will end its life due to minimal customer interest. </p><p></p><p>--------------------------------------- - Ultimate</p><p>Smart Security Premium - Premium</p><p>Internet Security - Essential</p><p>NOD32 Antivirus - <span style="font-size: 9px">NOD32 Antivirus</span></p><p></p><p>Whereas until now the "middle", most frequently chosen alternative was "Internet Security", now the "middle" offering is "Security Premium". Which in itself, even with the price maintained, means an increase in the price level globally. Of course features are being added, but this is a double-edged weapon. Most users would welcome improvements in detection and protection rather than new features they don't even need. For example, the "Password Manager" that everyone has from the "Premium" level onwards, which many users bought more for the "LiveGuard" functionality for example. </p><p></p><p>We'll see if this is the way to go.</p></blockquote><p></p>
[QUOTE="czesetfan, post: 1065458, member: 93724"] ESET introduced new "roadmaps", product lines. The setup and presentation make it clear that they raise the price level. The cheapest (and for many interested people the most popular for its simplicity and "directness") product NOD32 Antivirus (itself a cult) is not even visible on the main web page. Those who want it must explicitly look for it. Yes, it is available for now, but its future is probably questionable after this step. If they make it invisible, after a while they can say that they will end its life due to minimal customer interest. --------------------------------------- - Ultimate Smart Security Premium - Premium Internet Security - Essential NOD32 Antivirus - [SIZE=1]NOD32 Antivirus[/SIZE] Whereas until now the "middle", most frequently chosen alternative was "Internet Security", now the "middle" offering is "Security Premium". Which in itself, even with the price maintained, means an increase in the price level globally. Of course features are being added, but this is a double-edged weapon. Most users would welcome improvements in detection and protection rather than new features they don't even need. For example, the "Password Manager" that everyone has from the "Premium" level onwards, which many users bought more for the "LiveGuard" functionality for example. We'll see if this is the way to go. [/QUOTE]
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