For Activision, Hit 'Call of Duty' Not Enough to Save 'Guitar Hero'

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Jack

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Even a blockbuster title such as "Call of Duty: Black Ops" couldn't shield Activision Blizzard Inc. from the fickle nature of the videogame market.

Activision, whose roster of games includes the popular "Call of Duty" and "World of Warcraft" series, said Wednesday that it would disband a dedicated business unit it had previously set up a few years ago for "Guitar Hero," a once hugely successful game franchise that lets players imitate rock stars. With sales from that title plummeting, Activision said it will also shelve plans for a new "Guitar Hero" game it had intended to release later this year.


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