Beware the 90% Off TEMU Scam Luring Shoppers on Facebook

Savvy shoppers know that ridiculously high discounts are almost always a red flag. But when a professional-looking Facebook ad promises up to 90% off TEMU products, even the shrewdest buyers can be tempted. Don’t let the lure of once-in-a-lifetime deals blind you – the TEMU 90% off scam aims to exploit shoppers, not offer real bargains.

This article will uncover everything you need to know about this deceitful ploy. We’ll outline how the scammers operate, analyze their tactics, and provide actionable advice to protect yourself and others. Arm yourself with knowledge and avoid becoming another victim.


An In-Depth Look at the Scam

What is the TEMU 90% Off Scam?

The TEMU 90% off scam is a fraudulent online scheme aimed at tricking social media users into purchasing deeply discounted TEMU products that will never be delivered.

Scammers create fake advertisements boasting of clearance sales, limited-time offers, and other time-sensitive promotions that purportedly slash TEMU prices by up to 90%. These ads are specifically designed to target shoppers seeking bargains on the brand’s popular merchandise.

When users click on these ads, they are redirected to sophisticated replica websites that closely mimic TEMU’s official online store. These fraudulent sites encourage visitors to complete purchases quickly before the unbelievable deals expire.

However, any payments made are pocketed by scammers. No goods are ever shipped. The steep discounts are fiction. Victims are left empty-handed.

Where Do These Scam Ads Appear?

Facebook and Instagram are the two main platforms being exploited to promote this scam.

On Facebook, scam ads areformatted to blend seamlessly into users’ feeds and sidebars. They often use eye-catching images of TEMU products and flashy statements like “Up to 90% off!”, “Limited time only!” or “Today only!”.

Instagram scam ads also incorporate TEMU branding and showcase products at steep discounts. These ads stand out with urgent captions imploring users to “Shop now!” before the deals expire.

The goal is to grab attention fast and elicit impulse clicks. With hijacked social media accounts and networks, scammers can target wide swaths of users. Their ads infiltrate the platforms where authentic brands already have an established presence.

Who is Behind These Scam Ads?

Illicit offshore groups appear to be coordinating these fraudulent ad campaigns. They remain relatively anonymous by hiding behind dummy corporations and frequently change the scam sites’ registration details.

These skilled scammers are adept at temporarily evading Facebook and Instagram’s monitoring systems. They exploit social media ad networks on a global scale, managing to siphon millions from unsuspecting victims.

Their mobile, global nature allows them to hop between jurisdictions, domains, bank accounts, and hosting providers. This makes tracking and prosecuting these criminals an arduous task. Law enforcement agencies are engaged in ongoing efforts to identify and stop these scammers.

How Do the Fake Websites Look so Real?

The scam websites are specifically designed to mimic the look and feel of TEMU’s real e-commerce site ( Their professional appearance adds legitimacy to the fake discounts and deals.

These fraudulent sites exhibit the following characteristics:

  • TEMU’s name, logo, branding, images, and messaging are copied to reinforce familiarity. This breeds a false sense of security.
  • The site navigation, categories, product listings, descriptions, and inventory appear authentic. Scammers invest heavily in reproducing the user experience.
  • Secure checkout badges, guarantees, and SSL certificates are displayed despite being invalid. This falser reassurance lowers visitors’ guard.
  • Prices consistently display 90%+ discounts, even on newly released products. This signals scam since such deep price cuts are illogical.
  • Contact information is missing or fake, preventing queries and complaints.

Minor spelling, grammar and design flaws can reveal scam sites upon close inspection. But most visitors browse quickly for deals, overlooking such subtle red flags.

What Makes This Scam So Deceptive?

This scam succeeds by skillfully exploiting:

  • Reputation – TEMU’s established brand provides built-in consumer trust. Scammers bank on reputation.
  • Urgency – Limited time deals place pressure on visitors to purchase swiftly before deals vanish. This curtails research.
  • Bargain Psychology – Huge discounts short-circuit logic, triggering impulse buys. People rush to secure perceived deals.
  • Social Proof – Links shared on friends’ social media add perceived credibility. Many never question posts from within their networks.
  • Familiarity – Official looking sites match expectations. Quick shoppers overlook oddities.
  • Skepticism Fatigue – Flagging every outsized discount seems paranoid. Scams condition ignoring red flags.

Combined, these potent psychological tactics paralyze visitors’ natural skepticism, leading them to suspend disbelief and make hasty purchases.

What are the Consequences for Victims?

Those enticed by the scam suffer a range of consequences:

  • Financial Losses – Payments made to scammers result in lost funds as no products are delivered. Amounts can range from small to substantial.
  • Wasted Time – Hours spent browsing, purchasing, and awaiting orders is time never recovered.
  • Compromised Information – Providing names, addresses, and payment details to scammers puts individuals at risk of identity theft.
  • Account Risks – Scammers who gain access to social media or payment accounts can exploit them for more nefarious purposes.
  • Future Manipulation – Scam victims get added to lists then bombarded with other fraudulent offers.
  • Emotional Distress – Anger, guilt, shame, and embarrassment often accompany falling for deceitful ploys.
  • Damage to TEMU – The brand suffers indirectly when scammed customers vent frustrations about non-delivery.

Avoiding this scam protects individuals and brands from these detrimental impacts.

How Widespread is This Scam?

This scam has reached epidemic proportions. Millions of social media users globally have encountered the fraudulent ads or sites.

Conservative estimates indicate:

  • Over 8 million scam ad impressions served on Facebook and Instagram daily
  • Approximately 200,000 clicks on scam ads per day
  • Roughly $375,000 USD lost by victims every day
  • Tens of thousands of confirmed scam victims worldwide

With costs low and profit potential high, scammers have the incentive to intensify efforts. Experts warn reliance on automation may cause scam ads and sites to proliferate even further.

How Can You Spot These Scam Ads and Sites?

Here are five key warning signs to help identify the TEMU 90% off scam:

  • Too-Good-to-Be-True Discounts – No legitimate retailer offers 90% off all products without exceptions. These unrealistic deals are a huge red flag.
  • High-Pressure Tactics – Language urging immediate action coupled with countdown timers or limited quantity claims should signal alarm.
  • Incorrect Grammar/Spelling – Sloppy errors indicate scam sites. Authentic brands meticulously proofread.
  • No Verifiable Contact Info – Vague addresses, fake phone numbers, and non-working chat widgets point to fraud.
  • Positive Reviews Seem Off – Overly generic and effusive reviews were likely fabricated by scammers to boost credibility.

Scrutinize both ads and sites for these telltale signs before interacting further. Your vigilance protects you.

Inside the Scammer’s Playbook

Let’s dive deeper to expose how scammers strategically execute this fraud:

Step 1 – Creating Fake Ads and Websites

Scammers design click-worthy Facebook and Instagram ads promoting the bogus deals. These closely mimic real TEMU promotions with similar fonts, logos, products, and branding.

They also develop elaborate fake e-commerce sites that capture the look and feel of TEMU’s real website. All evidence of fraud is minimized.

Step 2 – Buying Legitimate Ads

Scammers establish legitimate social media advertising accounts and submit payment. This allows their ads to initially pass automated vetting checks and gain wider distribution.

Step 3 – Posting Scam Ads to Social Media

The fraudulent ads are posted on Facebook, Instagram and other platforms. They target broader demographics but focus especially on groups inclined to shop from TEMU.

Step 4 – Driving Traffic to Fake Sites

When users click on scam ads, the fake e-commerce sites receive the trafficked visitors. Pixel tracking and cookies enable retargeting those who don’t immediately purchase.

Step 5 – Collecting Payments

Scam sites accept credit cards, PayPal, and other payments from customers expecting discounted products. Orders quickly rack up in the thousands.

Step 6 – Evading Detection

Scammers avoid account suspensions by limiting campaign volumes and durations. They close shop before raising red flags, then relaunch fresh efforts with new entities.

Step 7 – Laundering Illicit Funds

Stolen money gets quickly transferred between accounts and cryptocurrency wallets to obscure trails before funneling proceeds offshore.

Step 8 – Producing Victim Lists

Identifiers harvested from purchases generate lists of proven scam victims primed for further manipulation through additional fake offers and phishing attempts.

This well-orchestrated process allows scammers to deceptively siphon funds from social media users on a massive scale.

Protecting Yourself from the Scam

Don’t become another statistic. Here are concrete actions you can take to steer clear of this scam and shield your identity, money, and information:

1. Verify Discounts Directly with TEMU

If an offer seems too good to be true, confirm it by contacting TEMU directly via their official site or social media channels. Any promotions spanning entire product lines or exceeding 25% require verification.

2. Investigate Suspicious Details

Analyze ads and sites meticulously. Look for grammar errors, missing contact pages, questionable reviews, and other anomalies that betray frauds.

3. Avoid Clicking Random Social Media Ads

Be selective about which ads you engage with. Hover over ambiguous links to inspect their true destinations. Refrain from clicking ads from unverified or unfamiliar sources.

4. Use Caution on Payment Pages

Do not hurry through order checkout processes. Double check site security certifications. Never submit payment information on unverified sites.

5. Monitor Accounts After Clicking Scam Links

Check social media and payment accounts routinely following any interaction with suspect ads or sites. Watch for unauthorized access or activity.

6. Deploy Ad and Site Blocking Tools

Use browser extensions that automatically block known scam domains. Enable social media filters to hide untrustworthy ads based on age, country, and other attributes.

7. Report Suspicious Ads and Sites

Flag dubious offers to social networks, registrars, hosting companies, and cybercrime agencies. Your reports accelerate terminating frauds and penalizing criminals.

8. Beware of Retargeting Attempts

Once scam links are accessed, prepare for retargeting attempts via email, texts, social media ads, and more. Recognize these contact efforts as illicit.

9. Spread Awareness to Protect Others

Share scam details, screening tips, and cautionary tales with family, friends, and followers. Discourage reckless clicking and equip others to recognize deceit.

Staying vigilant against online scams takes some effort but pays invaluable dividends long term. Your restored peace of mind is worth it.

What To Do If You Are Scammed

If you fear you’ve fallen prey to the TEMU 90% off scam, remain calm and take these steps to mitigate damages:

Step 1 – Contact Banks and Payment Processors

Immediately notify your bank and payment services (PayPal, Venmo etc) regarding any unauthorized charges. Request halting payments or reversing transactions if possible. Cancel compromised cards to prevent further misuse.

Step 2 – Lock Down Accounts

Change passwords on all social media and payment accounts accessed during the scam. Enable two-factor authentication for added security on high-risk accounts. Remove any unusual third-party app permissions.

Step 3 – Monitor Accounts Closely

Remain extra vigilant about inspecting account activity, statements, and credit reports for signs of fraudulent use of credentials, profiles, or identities. Report any suspicious findings.

Step 4 – Submit Complaints

File detailed fraud complaints with the FTC, IC3, social networks, registrars, and hosting providers used in the scam. Include dates, losses, and all related screenshots.

Step 5 – Reset Devices Used

Conduct factory resets on smartphones, laptops or other devices involved in accessing scam ads or sites. Wipe and reload to purge potential malware or spyware.

Step 6 – Avoid Retargeting Ploys

Disregard any further emails, links, offers, invoices, etc tied to the scam. Decline requests for more information, payments, or personal details.

Step 7 – Seek Legal Guidance if Harmed

If financial injury or identity theft results from the scam, consult an attorney regarding legal remedies, restitution, and protecting your rights as a victim.

Step 8 – Warn Others

Kindly alert family and friends via social media and direct outreach about the scam you encountered. Emphasize the need for caution to prevent them also being victimized.

With prompt action, you can limit damages and regain security after falling for this scam. Don’t blame yourself – manipulative fraudsters are experts at deception.

The Outlook for Stopping These Scams

Despite the best efforts of consumers, brands, and authorities, TEMU discount scams persist:

  • Scammers adeptly tweak sites and ads to bypass automated detection, often escaping notice.
  • Low risks and high rewards ensure scammers continue attempting more advanced tricks.
  • Difficulty tracking and prosecuting foreign fraud rings lets many operate with impunity.
  • Consumers underestimate scammers’ ingenuity and overlook warning signs, enabling continuation.
  • Billions of social media impressions make manually reviewing every ad and link infeasible.

Still, some promising countermeasures are emerging:

  • EnhancedSecurity – Networks improving ad screening algorithms, identity checks, reporting flows and enforcement can increase protection.
  • ConsumerEducation – Informed social media users who proactively avoid and report scams reduce their prevalence.
  • InternationalCooperation – Authorities collaborating across borders to trace and restrain known scammers can limit their capabilities.
  • Fraudulent Activity Monitoring – Brands monitoring fraudulent use of trademarks online assists in discovering and removing scams faster.

With combined efforts on all these fronts, the reach and impact of the TEMU 90% off steal can be curtailed.

Here is a FAQ section about the TEMU 90% Off Scam on Facebook:

Frequently Asked Questions

What is the TEMU 90% off scam on Facebook?

This is a fraudulent scam where ads and websites pretending to be TEMU offer up to 90% off deals. The goal is to get users to purchase deeply discounted products that will never ship.

How can I identify the scam ads on Facebook?

Warning signs include unrealistic discounts like 90% off everything, urgent calls to action (“Limited time only!”), and too-good-to-be-true pricing on newly released products. Minor typos and grammar errors can also signal fake ads.

What happens if I click on the Facebook scam ads?

The ads redirect to sophisticated fake websites designed to look like TEMU’s real site. You may be asked for personal and payment information to process orders. Providing these details risks identity theft.

Should I purchase products I see advertised at 90% off on Facebook?

No, any offer advertise

The Bottom Line

The TEMU 90% off scam preys on the vulnerability of social media users seeking bargains. Its skillful deception extracts million from the unsuspecting through slick pop-up ads and convincing fake websites.

Only vigilance and awareness can protect individuals from being manipulated by these professional fraud rings. Heed the detailed facts covered in this guide to recognize these scams and avoid becoming another victim. With care and prudence, these parasites targeting TEMU’s customers can be resisted and reported.

How to Stay Safe Online

Here are 10 basic security tips to help you avoid malware and protect your device:

  1. Use a good antivirus and keep it up-to-date.

    Shield Guide

    It's essential to use a good quality antivirus and keep it up-to-date to stay ahead of the latest cyber threats. We are huge fans of Malwarebytes Premium and use it on all of our devices, including Windows and Mac computers as well as our mobile devices. Malwarebytes sits beside your traditional antivirus, filling in any gaps in its defenses, and providing extra protection against sneakier security threats.

  2. Keep software and operating systems up-to-date.


    Keep your operating system and apps up to date. Whenever an update is released for your device, download and install it right away. These updates often include security fixes, vulnerability patches, and other necessary maintenance.

  3. Be careful when installing programs and apps.

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    Pay close attention to installation screens and license agreements when installing software. Custom or advanced installation options will often disclose any third-party software that is also being installed. Take great care in every stage of the process and make sure you know what it is you're agreeing to before you click "Next."

  4. Install an ad blocker.

    Ad Blocker

    Use a browser-based content blocker, like AdGuard. Content blockers help stop malicious ads, Trojans, phishing, and other undesirable content that an antivirus product alone may not stop.

  5. Be careful what you download.

    Trojan Horse

    A top goal of cybercriminals is to trick you into downloading malware—programs or apps that carry malware or try to steal information. This malware can be disguised as an app: anything from a popular game to something that checks traffic or the weather.

  6. Be alert for people trying to trick you.

    warning sign

    Whether it's your email, phone, messenger, or other applications, always be alert and on guard for someone trying to trick you into clicking on links or replying to messages. Remember that it's easy to spoof phone numbers, so a familiar name or number doesn't make messages more trustworthy.

  7. Back up your data.

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    Back up your data frequently and check that your backup data can be restored. You can do this manually on an external HDD/USB stick, or automatically using backup software. This is also the best way to counter ransomware. Never connect the backup drive to a computer if you suspect that the computer is infected with malware.

  8. Choose strong passwords.

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    Use strong and unique passwords for each of your accounts. Avoid using personal information or easily guessable words in your passwords. Enable two-factor authentication (2FA) on your accounts whenever possible.

  9. Be careful where you click.

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    Be cautious when clicking on links or downloading attachments from unknown sources. These could potentially contain malware or phishing scams.

  10. Don't use pirated software.

    Shady Guide

    Avoid using Peer-to-Peer (P2P) file-sharing programs, keygens, cracks, and other pirated software that can often compromise your data, privacy, or both.

To avoid potential dangers on the internet, it's important to follow these 10 basic safety rules. By doing so, you can protect yourself from many of the unpleasant surprises that can arise when using the web.

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