Not even three weeks after the European Union's Digital Markets Act (DMA) took effect, the European Commission (EC)
announced Monday that it is already probing three out of six gatekeepers—Apple, Google, and Meta—for suspected non-compliance.
Apple will need to prove that changes to its app store and existing user options to swap out default settings easily are sufficient to comply with the DMA.
Similarly, Google's app store rules will be probed, as well as any potentially shady practices unfairly preferencing its own services—like Google Shopping and Hotels—in search results.
Finally, Meta's "Subscription for No Ads" option—allowing Facebook and Instagram users to opt out of personalized ad targeting for a monthly fee—may not fly under the DMA. Even if Meta follows through on its recent
offer to slash these fees by nearly 50 percent, the model could be deemed non-compliant.
"The DMA is very clear: gatekeepers must obtain users' consent to use their personal data across different services," the EC's commissioner for internal market, Thierry Breton,
said Monday. "And this consent must be free!"
