After announcing a major restructuring last month - making Google a subsidiary of the new 'Alphabet' holding company under Larry Page and Sergey Brin - Google itself unveiled a new logo and brand identity system yesterday.
Reactions to the logo have been somewhat mixed - but if you're firmly on the side of disliking it, you might draw some comfort from checking out a few of the alternative designs that the company considered, before opting for its final choice.
Reactions to the logo have been somewhat mixed - but if you're firmly on the side of disliking it, you might draw some comfort from checking out a few of the alternative designs that the company considered, before opting for its final choice.
