Nomad Studio has rebranded Finnish cyber security company F-Secure, with a new logo that appears to be “scanning and protecting” when animated.
F-Secure chose to work with Nomad for its rebrand because the studio had no experience with cyber security, meaning it could start with “a blank sheet of paper rather than a preconceived idea”, says Nomad creative director Ash Watkins. He believes that “personality and emotion” is often absent from the cyber security sector, which is what Nomad sought to implement into F-Secure’s new identity. The company’s previous logo was the letter F in the form of a shield. While Nomad felt that this was “a bit outdated” for the modern company, Watkins says the team decided that the F should still play a central role in the logo.
Keeping it intentionally simple, Nomad opted to use a quarter circle and right-angle shape that create an F when static but look as if they are “scanning and protecting when in motion”, according to Watkins. He says that the animation of this “functional”, yet “playful” logo indicates when a device is secure or when a scan is taking place.
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