Apple's upcoming
iPhone 15 event on September 12 will adopt the same format as last year's
iPhone event, involving an in-person component with members of the media invited to
Apple Park, a pre-recorded video presentation, and hands-on time with Apple's new products afterwards, according to
Bloomberg's Mark Gurman.
In a post-pandemic 2023, some may have hoped that Apple would hold a traditional live presentation on stage in front of an audience for its flagship iPhone unveiling this year, but it was arguably already clear at WWDC in June that this is now Apple's preferred event format going forward.
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