Microsoft devours Nokia and charges ahead with Windows Phone 8.1

[Jack]

Content source

http://nakedsecurity.sophos.com/2014/04/24/microsoft-devours-nokia-and-charges-ahead-with-windows-phone-8-1/

Microsoft's multi-billion-dollar deal to acquire the devices arm of mobile phone maker Nokia is finally done, and smartphones under the name Microsoft Mobile will soon be rolling out of Nokia's former factories.

The acquisition, which will be finalized on Friday 25 April 2014, gives Microsoft complete ownership of Nokia's Windows Phones, including the flagship Lumia.

Nokia's web and social media properties will continue for up to a year under Microsoft, along with the bulk of its manufacturing facilities, Microsoft's General Counsel and Executive Vice President Brad Smith said in a blog post.

According to a leaked letter from Nokia to its suppliers, the company's official name of Nokia Oyj will be changed to Microsoft Mobile Oy ("Oy" denotes that it's Finnish Limited company).

What Microsoft is hoping to get out of the deal is a chance to make Windows Phone the alternative to the iPhone and popular Android devices like the Samsung Galaxy.

Windows Phone 8.1 steps up to the competition with consumer-friendly features such as Cortana, the virtual assistant that is Microsoft's answer to Siri on the iPhone.

Smith said the deal will "accelerate innovation and market adoption for Windows Phones."

The completion of this acquisition follows several months of planning and will mark a key step on the journey towards integration. This acquisition will help Microsoft accelerate innovation and market adoption for Windows Phones. In addition, we look forward to introducing the next billion customers to Microsoft services via Nokia mobile phones.

With BlackBerry falling off the charts, Windows Phone is still a distant third to Apple and Android smartphones, at around 3% marketshare in 2013, butprojected by IDC to reach about 4% in 2014 and 7% in 2018.

Read more: http://nakedsecurity.sophos.com/201...kia-and-charges-ahead-with-windows-phone-8-1/

 

[Ink]

Not sure what I read, but does that mean "Nokia" branding will no longer exist?

 

[viktik]

They will have to go through downturn in sales of Microsoft phones for few years.

Changing name from nokia to microsoft will directly cause loss of customers who will still be looking for Nokia phones.

Some hate microsoft. So they won't go for buying a phone with name microsoft on it. Also it would be easy for rivals to spread rumors against microsoft phone.

 

[Jack]

Not sure what I read, but does that mean "Nokia" branding will no longer exist?

Exactly. Nokia will be renamed as Microsoft Mobile.

 

[Ink]

I'm 100% against this.

 

[Mateotis]

The usage of the word "devour" just makes MS look like a monster consuming poor Nokia.

 

[Deleted member 178]

Exactly. Nokia will be renamed as Microsoft Mobile.

I'm 100% against this.

if i was Microsoft , i will do the same lol

 

[Ink]

Microsoft Mobile is such a lame name.

Today:
Friend 1: I own the Nokia Lumia
Friend 2: Cool, Lumia's are awesome!

Tomorrow:
Friend 1: I own the Microsoft Mobile
Friend 2: Which one?
Friend 1: Microsoft Mobile.
Friend 2: I know, but what model?
Friend 1: Microsoft Mobile.

Microsoft: We believe in transparency. We want consumers to know what they're buying.

Video, skip to 9:00

 

[MrExplorer]

LOL ^^^^^