In recent years, fraudulent ads promising free cookware sets endorsed by celebrities like Gordon Ramsay and Geraldo Rivera have proliferated on Facebook and Instagram. These ads lure unsuspecting social media users with claims of free high-end HexClad cookware sets in exchange for completing a few simple steps.
However, the reality is much more sinister. The ads are a scam designed to extort money from victims by enrolling them into unwanted subscription services and collecting their personal information for nefarious purposes.
This article will provide an in-depth examination of this predatory scam. We’ll overview how the scam works, analyze the deceitful techniques used, and offer advice for those unfortunate enough to fall victim.
This Article Contains:
Overview of the Scam
The offers typically begin with Facebook or Instagram ads promoting free HexClad cookware sets endorsed by Gordon Ramsay, Geraldo Rivera, Fox News and other recognizable brands. The ads claim to celebrate the launch of a new line of cookware in collaboration with the famous chef.
Users who click on the ads are taken to fake news pages made to resemble legitimate news outlets. These pages feature false articles describing a special promotion where Gordon Ramsay is giving away free cookware sets to select households for product testing and promotion.
The pages go on to say that due to overwhelming demand, only a limited number of sets are still available. Visitors are prompted to click a button to claim their free set before time runs out.
Those who click are taken to an online questionnaire asking for personal details like name, age, address, phone number and email. After completing the questionnaire, users are told they qualified and must pay a small shipping fee of $4.99 to receive their free cookware set.
However, upon entering payment information, victims are automatically enrolled into subscription services without consent. These subscriptions can include unwanted streaming media services, smartphone app trial memberships, and ebook or magazine clubs.
Initial subscriptions typically cost around $10, but victims are often charged much higher recurring fees of $19.99 or more per month. The subscriptions are very difficult to notice and cancel.
Meanwhile, victims never receive any free cookware sets. The entire giveaway is an elaborately staged scam designed to steal money and personal information.
Deceitful Techniques Used
The scammers rely on an array of deceitful techniques to perpetrate their fraud:
- Impersonating celebrities like Gordon Ramsay without their consent
- Pretending to be affiliated with Fox News and other well-known brands
- Creating fake news articles and product reviews to look credible
- Displaying fraudulent “as seen on” logos from media outlets
- Falsely claiming cookware sets are in high demand and supplies are limited
- Charging a small shipping fee to appear legitimate
- Hiding unwanted subscriptions in fine print billing terms
- Making subscriptions extremely difficult to find and cancel
- Collecting personal info for identity theft or sale to other scammers
These techniques allow scammers to systematically mislead victims while inflicting financial harm. Even savvy social media users can be deceived by the elaborate facade.
How the Scam Works
Now let’s examine the scam step-by-step to illuminate the deceit in action:
1. Baiting Victims with Social Media Ads
The scam begins by baiting victims with tempting offers on social platforms like Facebook and Instagram. Hundreds of fake ads promote free HexClad cookware sets endorsed by Gordon Ramsay.
The ads claim that the famous chef has launched a new line of cookware and is giving away free sets to select households for testing and promotion. The ads feature Gordon Ramsay’s image and logos of media outlets like Fox News, even though he has no association with the scam.
Many victims find the ads while browsing their feeds or searching for unrelated topics. The ads are highly targeted based on interests like cooking, product giveaways, and celebrity news. This draws in the perfect victims.
Headlines like “Gordon Ramsay is giving away FREE cookware sets” and “Select households will receive FREE HexClad pans” entice readers to learn more. The ads pressure victims to act fast before supplies run out.
2. Directing Victims to Fake News Pages
When users click on the social media ads, they are redirected to fake news websites made to look like Fox News, ABC, MSN and other legitimate outlets. These sites feature false articles expanding on the free cookware promotion.
The articles detail how Gordon Ramsay has launched a new HexClad cookware line and is giving away free sets to randomly selected households. They include fake quotes from the chef and bogus reviews of the cookware.
To boost credibility, the pages display logos like “As Seen On Fox News”, even though the content is completely fabricated. Photos of Gordon Ramsay and stock family images are used without permission.
The fake articles build urgency by claiming supplies are extremely limited due to high demand. Readers are pushed to click a button to claim their free set before the promotion ends.
3. Collecting Personal Information with Online Forms
Clicking the button redirects victims to an online questionnaire asking for personal details to claim their free cookware set. Information requested includes full name, age, address, phone number and email address.
Victims are congratulated after completing the forms and told they have qualified to receive their free HexClad cookware set. All that’s left is a small $4.99 shipping and processing fee, which seems reasonable.
In reality, the forms are only used to collect detailed personal information for fraudulent purposes. The data enables scammers to steal identities, commit billing fraud or resell info to shady third parties.
4. Charging Credit Cards and Enrolling in Hidden Subscriptions
After submitting payment info for the $4.99 shipping fee, victims find they have been automatically signed up for expensive subscription services without consent.
These can include streaming media sites, smartphone app trials, and monthly ebook or magazine subscriptions. Monthly fees typically start around $10 but can be as high as $30 per service.
The subscription terms are buried in fine print billing policies when users enter their payment information. Scammers know victims will be unlikely to notice the hidden fees.
In some cases, free trial periods are offered up front before exorbitant recurring monthly fees kick in. Either way, cancelling these subscriptions is extremely difficult by design.
5. Never Receiving the Promised Free Cookware
After being charged unexpected subscription fees, victims soon realize they will never receive any free HexClad cookware sets. The entire giveaway was an elaborate ruse.
Any attempts to contact the scammers are futile, as they disappear with the money and personal information extracted from victims. Fake cookware websites and customer service numbers are designed to stonewall inquiries.
Victims are often hesitant to report being defrauded out of embarrassment. Meanwhile, scammers are free to continue placing bait social media ads and trapping more users in the same manner.
Warning Signs of the Scam
Here are some key indicators that a free cookware promotion is a fraudulent scam:
- Ads use celebrity images without consent
- Scarcity claims of limited supply due to high demand
- Poor grammar, spelling errors, and other writing mistakes
- Websites request personal info like SSN and driver’s license
- Requirements to complete additional “trial” offers
- Fine print billing terms mention unwanted subscriptions
- No company address, only a web form and P.O. box
- Unable to find a real customer service phone number
- Negative reviews and scam alerts issued by the BBB
How to Spot This Scam on Facebook
The fake Gordon Ramsay cookware ads are commonly distributed on Facebook through sponsored posts and targeted ads. Here are some tips to identify the scam on Facebook:
- Be skeptical of ads promoting celebrity freebies or giveaways. Scammers often impersonate celebrities without consent.
- Look for poor grammar, spelling errors, and other writing mistakes in the ad copy. Scams are often sloppy.
- Inspect the page carefully. Fraudulent pages often copy logos from legitimate news sites to appear credible.
- Hover over the page name and preview link destinations before clicking. Scam pages use pretend URLs.
- Reverse image search any photos used. Scammers steal stock images and celebrity photos.
- Look for outrageously unbelievable claims and pressure tactics in the ad language.
- Check for verification badges on the Facebook page. Scams will not have authentic badges.
- Search for identical ads under different celebrity names. Scams recycle the same ads.
- See if similar ads lead to different scam website names. Scammers make lots of disposable sites.
In general, be cautious of any cooking freebie or contest ads with urgent calls to action, dubious celebrity associations, and links to unfamiliar websites. Search for the company name online along with “scam” or “complaint” to uncover reports. And never provide your personal information or payment details without verifying legitimacy first. Trust your instincts if an offer seems questionable.
What to Do if You Fell Victim
If you unfortunately fell prey to the Gordon Ramsay HexClad cookware scam, here are some important steps to take:
1. Contact Your Bank and Dispute the Charges
Immediately call your bank or credit card company to report the fraudulent charges. Ask them to reverse any monthly subscription fees charged without your consent.
Provide as many details as possible including company names, dates, and amounts paid. Make it clear you did not authorize recurring payments or enroll in any clubs.
If the charges are very recent, you have a good chance of successful chargebacks. But move quickly before windows close. If bank agents cannot help, request to speak with fraud departments or supervisors for further assistance.
2. Cancel Any Active Subscriptions
Next, dig into your bank and card statements to identify any ongoing subscription services you may have been signed up for without consent. Call each provider directly to cancel and ask for written confirmation.
Since many shady sellers make it extremely difficult to find customer support contacts, you may need to call your bank/card provider again to help cancel recurring subscriptions and payments.
Be persistent and keep elevating your complaints until you can definitively terminate billing. Make notes of cancellation dates, reps spoken to, and any reference numbers provided.
3. Reset Account Passwords
If you gave the scammers any existing online account credentials, immediately change your passwords and security questions. Enable two-factor authentication if available.
Monitor your accounts closely over the upcoming weeks for any fraudulent activity. Report any suspected misuse or unauthorized access attempts to the providers promptly.
4. Place Fraud Alerts on Your Credit Reports
Consider placing 90-day initial fraud alerts on your credit reports to help prevent identity theft. This alerts creditors and requires them to take extra steps to verify your identity before issuing new credit.
To obtain free credit reports and set fraud alerts, visit AnnualCreditReport.com or call 1-877-322-8228. Monitor your reports closely over the next year for any suspicious entries and dispute immediately.
5. Report the Scam
Be sure to report the scam to the FTC and BBB to help warn others and assist with investigations. Provide details on how the scam works, names used, websites, payments, and any other relevant information.
You can file reports at ReportFraud.ftc.gov and BBB.org/scamtracker. Warnings can also be issued on social media to friends and in local community groups.
Frequently Asked Questions
What is this Gordon Ramsay cookware scam?
This is a fraudulent scam involving fake social media advertisements that falsely claim Gordon Ramsay is giving away free HexClad cookware sets. The ads are used to lure victims to shady websites that enroll them into unwanted subscription services without consent.
How does the free cookware scam work?
Scammers post Facebook and Instagram ads promoting the fake free cookware offer using Gordon Ramsay’s name/image without his permission. The ads claim limited supplies are available. When victims click through, they are directed to fake news websites and prompted to complete a questionnaire to claim their “free” cookware. After providing personal details, victims are charged a small $4.99 “shipping fee” which secretly signs them up for recurring monthly subscriptions they didn’t agree to.
What are the red flags and warning signs?
Red flags include unbelievable claims, pressure to act fast before “supplies run out”, poor grammar/spelling, requests for sensitive personal information, additional “trial” offers, fine print mentioning unwanted subscriptions, no company address, inability to find real customer service contacts.
What happens if I fall victim to this scam?
You will be automatically signed up and charged monthly fees for unwanted subscription services without your consent. You will never receive any free cookware sets as promised. The scammers steal your money and personal information provided.
What should I do if I fell for this scam?
If you entered payment information, immediately contact your bank/credit card company to dispute the fraudulent charges. Cancel any ongoing subscriptions you did not agree to. Reset any account passwords compromised. Place fraud alerts on your credit reports and monitor closely for suspicious activity. Report the scam to the FTC, BBB, and on social media to warn others.
How can I avoid similar scams in the future?
Be wary of offers too good to be true requiring personal details. Research claims, companies, and representatives. Beware of fake reviews and high-pressure tactics. Read all terms closely before providing payment information. Learn the common tricks scammers use to identify red flags.
Are the celebrities actually endorsing this?
No, Gordon Ramsay and other celebrities have no association with this scam whatsoever. Their names, images, and reputations are being misused without consent to fabricate false endorsements and prey on victims.
How can I protect myself from this cookware scam?
Avoid providing personal information or payment details on sketchy websites. Be skeptical of celebrity endorsement claims, especially if used without permission. Look for trusted verification seals. Search for scam reports and complaints. If an offer seems too good to be true, it very likely is a scam.
The Bottom Line
Sophisticated online scams involving fake celebrity endorsements and free product offers can easily duped even careful social media users. Awareness is one of consumers’ best defenses.
The Gordon Ramsay HexClad cookware scam follows a deceitful playbook that ensnares victims with tempting ads, phony news pages, and elaborate ruses. In reality, it is just an unethical ploy to steal money and personal data.
If you unfortunately fell victim to this scam, act swiftly to dispute charges, cancel subscriptions, and place fraud alerts. Reporting the fraud can help warn others and get justice.
The details of online scams evolve constantly, but the fundamental red flags like unbelievable offers, fake reviews, and hidden terms often persist. Stay vigilant for similar ploys moving forward to protect yourself and your finances.
