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<blockquote data-quote="Windows_Security" data-source="post: 812291" data-attributes="member: 50782"><p>The source is updated yearly (<a href="https://w3techs.com/technologies/overview/advertising/all" target="_blank">W3techs website</a>). It is a webtechnology survey website which says it investigates the Alexa top 10 million websites on the technology it uses. So when their research sample sets are a good representation of the technology used, the data should be reliable as well.</p><p></p><p>These types of actual usage investigation websites are the reason that I always say that advertisement blocklist of more than say 3000 entries are nonsense. Simply because it takes money, infrastructure and a client base to develop a webservice, like any real world business. This applies to all webservices like advertising, tracking, tag management, web (usage) analytics or user choice optimization services.</p><p></p><p>There only are a few big IT-platforms (Google, Facebook, Amazon, Apple, Microsoft, Huawei, Ali Babi, Tencent, Baidu, Yandex, etc). Same as there only some big smartphone companies and a few dozen smaller ones. That is what happens to every market in the end. The bigger the cost of infrastructure and go to market, the lower the number of companies remain in a mature market (there are less car makers than smartphone vendors for instance). That are simply laws of economy.</p><p></p><p>Any advertising service is bound to these laws as well. That is why an easylist with 90.000 rules is nonsense. When there would be 90.000 webadvertising networks, you would also see 90.000 different supermarkets in your neighborhood to buy your groceries, 90.000 different brands of petrol stations in your city to buy fuel for your car. That is simply not realistic.</p><p></p><p>I will promise to update it once a year, when smartadblock incorporates them in their standard lists.</p></blockquote><p></p>
[QUOTE="Windows_Security, post: 812291, member: 50782"] The source is updated yearly ([URL='https://w3techs.com/technologies/overview/advertising/all']W3techs website[/URL]). It is a webtechnology survey website which says it investigates the Alexa top 10 million websites on the technology it uses. So when their research sample sets are a good representation of the technology used, the data should be reliable as well. These types of actual usage investigation websites are the reason that I always say that advertisement blocklist of more than say 3000 entries are nonsense. Simply because it takes money, infrastructure and a client base to develop a webservice, like any real world business. This applies to all webservices like advertising, tracking, tag management, web (usage) analytics or user choice optimization services. There only are a few big IT-platforms (Google, Facebook, Amazon, Apple, Microsoft, Huawei, Ali Babi, Tencent, Baidu, Yandex, etc). Same as there only some big smartphone companies and a few dozen smaller ones. That is what happens to every market in the end. The bigger the cost of infrastructure and go to market, the lower the number of companies remain in a mature market (there are less car makers than smartphone vendors for instance). That are simply laws of economy. Any advertising service is bound to these laws as well. That is why an easylist with 90.000 rules is nonsense. When there would be 90.000 webadvertising networks, you would also see 90.000 different supermarkets in your neighborhood to buy your groceries, 90.000 different brands of petrol stations in your city to buy fuel for your car. That is simply not realistic. I will promise to update it once a year, when smartadblock incorporates them in their standard lists. [/QUOTE]
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