One thing to add: B2B subscriptions are how vendors make their money. Loss leaders like cheap/free home services get them in the door and spread their name, but B2B subs pay the bills. The fact they're offering lifetime subs on the cheap for B2B customers tells me that this is either a poorly planned launch, or a cash grab to get in, make all the money the can on subs, then get bought out by a bigger fish like Norton for a huge payday.