AdGuard Blog: Does the rise of ChatGPT mean the end for Google?

Gandalf_The_Grey

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Since AI research startup OpenAI released experimental chatbot ChatGPT in late November, it has taken the world by storm. ChatGPT can write human-sounding essays, good enough for some schools to ban the chatbot within their walls, compose poetry, give advice on how to get rich, write code, including malware, explain stocks to a 5th grader — all of this for free and without ads.

There are also things that ChatGPT cannot do (yet): it still fails at brain teasers (but is getting better), does not know what time your train arrives, can spout historical and geographical untruths with the confidence of that annoying person that seems to know everything. And, like that pesky know-it-all, it sometimes will give you unwarranted advice instead of answering the question directly.

In all fairness, on its prompt page, ChatGPT warns that it may “occasionally produce incorrect information” and “occasionally produce harmful instructions or biased content.”

Still, despite ChatGPT’s limitations, its popularity has led experts to wonder whether it is a match that will set the search engine industry ablaze and even spark a downfall of Google Search — the world’s most popular search engine with an 84% market share. By comparison, Google’s closest competitor, Microsoft’s search engine Bing, has only a modest 9% market share.

To say that Google’s search empire is on the verge of imminent collapse would be an overstatement. The competition, though, has just become much more heated.
As for whether ChatGPT, or any similar technology, will be able to replace traditional search engines, we have referred that question to ChatGPT. Its verdict: unlikely. Which is not the same as “no, never.”

If one thing is clear, though, is that the search race has just got a lot hotter.
 

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