- Sep 11, 2011
- 192
Apple has surpassed Microsoft, IBM, Walmart and GE in brand value within the past year, according to Brand Finance.
pple is just behind Google, which is now listed with abrand value of $48.3 billion, up from $44.3 billion earlier this year. Microsoft lost almost $4 billion to $39.0 billion, IBM dropped slightly to $36.0 billion, Walmart dropped to $35.0 billion and GE to $29.1 billion. Other tech companies among the Top 30 brands are AT&T in 7th place with $28.3 billion, HP (#11) with $25.0 billion, Intel (#14) with $23.5 billion), Amazon (#15) with $20.9 billion and Comcast (#30) with $11.8 billion.
Overall the value of the Top 100 brands have fallen by about 2.4 percent, Brand Finance said. However, brand valuations carry a great deal of perception value as well. For example, BrandZ estimated Apple's brand value at $153.3 billion earlier this year.
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