Mozilla this week announced that the AP News Registry has adopted its "do not track" approach, while a major advertising network is looking into adopting it as well.
The AP News Registry is run by the Associated Press, and has implemented Mozilla's "do not track" header across 800 news sites servicing 175 million visitors each month, Mozilla said in a blog post.
"When consumers send a DNT preference via the browser while viewing a story at one of its publisher's sites, the AP News Registry no longer sets any cookies," Mozilla wrote.
