New Update App Store: Changes to Today Tab Ads for devices running iOS 16.4 and later

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In July, Today tab ads will begin appearing in a new format that’s fully visible when visitors first arrive. And with a streamlined approval process, Today tab campaign setup will be easier, too.

Here’s what you can expect from the change:

New format​

• The new format will be simplified to feature the app icon, name, and subtitle that you entered in App Store Connect. This updated format will appear in all countries and regions where Today tab ads currently run.
• Ads will be fully visible on the Today tab, no longer requiring scrolling to see the entire ad.
• The new format will only run on iPhone devices using iOS 16.4 and later. Today tab ads won’t be available on iOS 16.3 or earlier, or on iPad.

Changes to Today Tab Ads - Help - Apple Search Ads

Understand the ad format and approval process updates coming to the Apple Search Ads Today tab ad placement.

searchads.apple.com

A nonsponsored slot continues to take the first position, but the ad placement is now always above the fold. The new format also allows Apple to make it easier for advertisers to submit campaigns and get approved more quickly.

The new ad format will start showing to iPhone users in July, running iOS 16.4 or later.

As the new ad format does not feature visible hero artwork, Apple is able to remove some of the approval conditions that were previously required to get an ad campaign approved for the Today tab. Apple will still review the app icon, name, and subtitle in accordance with their policies.

Story via iPhone App Store rolling out new ad format, visible on Today tab without scrolling