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<blockquote data-quote="chrcoluk" data-source="post: 508110" data-attributes="member: 39427"><p>ok I will give you an example.</p><p></p><p>before office moved to subscription fees (which is basically what appgaurd and many other security apps are), they charged circa £150 for a 'owned for life' license to run office on one single pc.</p><p></p><p>If microsoft followed the same model as appguard and some other vendors then office 365 would be £150 a year for one pc right?</p><p></p><p>Instead office 365 is £80 a year for 5 pc's. Microsoft moved to annual pricing but they also kept the value at least remotely comparable.</p><p></p><p>My view is when moving to a ongoing charging system you should follow one of 2 rules.</p><p></p><p>either.</p><p></p><p>1 - the annual price 3 years total is close to previous lifetime cost, so the annual cost is 33% of previous lifetime license.</p><p>or</p><p>2 - It is lifetime but only for the major version e.g. 2.x, when 3.x released need new license.</p><p></p><p>If microsoft did what appguard did then office 365 would be £150 year for 1 pc. Serious inflation. So yes if you are sitting on an old lifetime license you are been somewhat naive to attack those who think the new pricing is unrealistic.</p><p></p><p>If the product launched at the current pricing from day 1, my view would be different, but it didnt.</p><p></p><p>umbra so please share with us, how many annual appguard licenses have you purchased (at full listed price), since its such great value?</p></blockquote><p></p>
[QUOTE="chrcoluk, post: 508110, member: 39427"] ok I will give you an example. before office moved to subscription fees (which is basically what appgaurd and many other security apps are), they charged circa £150 for a 'owned for life' license to run office on one single pc. If microsoft followed the same model as appguard and some other vendors then office 365 would be £150 a year for one pc right? Instead office 365 is £80 a year for 5 pc's. Microsoft moved to annual pricing but they also kept the value at least remotely comparable. My view is when moving to a ongoing charging system you should follow one of 2 rules. either. 1 - the annual price 3 years total is close to previous lifetime cost, so the annual cost is 33% of previous lifetime license. or 2 - It is lifetime but only for the major version e.g. 2.x, when 3.x released need new license. If microsoft did what appguard did then office 365 would be £150 year for 1 pc. Serious inflation. So yes if you are sitting on an old lifetime license you are been somewhat naive to attack those who think the new pricing is unrealistic. If the product launched at the current pricing from day 1, my view would be different, but it didnt. umbra so please share with us, how many annual appguard licenses have you purchased (at full listed price), since its such great value? [/QUOTE]
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