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<blockquote data-quote="bazang" data-source="post: 1120528" data-attributes="member: 114717">Virtually every software publisher is guilty of creating similar mirages through marketing. They embellish, over-state, and lie about their products. Heck, marketing people write and create promotional materials without even knowing - accurately or comprehensively knowing - what the software does and how it does it.The only software publishers that market within the legal bounds of the various applicable laws use well-designed double-blind studies with large troves of data that lawyers have vetted as supporting the publisher&#039;s marketing claims. That type of marketing which is properly corroborated with meaningful data of the statistical kind is extremely expensive. So much so that nobody does it and software publishing is somewhere between lies and half-lies.Lots of forensically unsubstantiated, and therefore, illegal marketing out there in the software market.</blockquote>

[QUOTE="bazang, post: 1120528, member: 114717"] Virtually every software publisher is guilty of creating similar mirages through marketing. They embellish, over-state, and lie about their products. Heck, marketing people write and create promotional materials without even knowing - accurately or comprehensively knowing - what the software does and how it does it. The only software publishers that market within the legal bounds of the various applicable laws use well-designed double-blind studies with large troves of data that lawyers have vetted as supporting the publisher's marketing claims. That type of marketing which is properly corroborated with meaningful data of the statistical kind is extremely expensive. So much so that nobody does it and software publishing is somewhere between lies and half-lies. Lots of forensically unsubstantiated, and therefore, illegal marketing out there in the software market. [/QUOTE]

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