New Update Avast Introduces Avast One Platinum

[MuzzMelbourne]

Avast, a leading digital security and privacy brand of Gen™ (NASDAQ: GEN), today launched Avast One Platinum, the new premium tier of the award-winning Cyber Safety service, Avast One. The new Platinum offering combines the full feature set from Avast One Family with identity monitoring and protection, identity theft resolution and reimbursement*, and premium technical support, to give people more control and reassurance over their digital lives.

Avast Introduces Avast One Platinum

New premium service provides all-in-one personal protection beyond device security to include identity restoration and unlimited 24/7 tech support.

www.darkreading.com

 

[Trident]

Avast One Platinum is available now in the US and compatible with iOS, Android, Mac, and Windows platforms, protecting up to six family members and a total of 30 devices. Subscriptions are available for $249.99 per year.

Spoiler: Identity Protection

Identity protection	Essential Free	Individual/Family from $4.19/month	Platinum $9.99/month
Stay in control of your personal data Get an alert if we find any of your personal info online, including on the dark web.
Protect your social media profiles Get a notification if any of your social media accounts show signs of being hacked or compromised.
Monitor for signs of identity fraud Monitor changes to your credit file at 3 leading credit bureaus and get an alert if there’s a change that could help you detect fraud.
Easily prevent a lost wallet from turning into a nightmare We’ll quickly help you cancel and replace credit, debit, and ATM cards if your wallet is lost or stolen so you avoid charges and wasted time.
Personal assistance 24/7 to help resolve identity or credit issues Our team of specialists can help you resolve issues regarding identity theft, credit freezes, and fraudulent activity on your credit report.
24/7 remote support to help you with your devices and tech Something wrong with your laptop, phone, or printer? We’ve got you covered with our 24/7 expert tech support.
Up to $2 million coverage to reimburse you in the event of identity theft* Our coverage includes recovering lost wages, any stolen funds, and covers certain out-of-pocket expenses in the event of your identity being stolen.

 

[Jonny Quest]

6 & 30, yikes, we have a whole lot going on there if all that gets used. But, I'm single, so who knows what a family of 6 may have as far as total devices?

 

[Trident]

6 & 30, yikes, we have a whole lot going on there if all that gets used. But, I'm single, so who knows what a family of 6 may have as far as total devices?

It’s nice to see that they are covering more people (Kaspersky has been doing it for some time and Avast One too). So far many products have been offering multi-device license but all in one account and all identity features have been for one person.

I personally have 4 devices that can have security installed.

 

[Jonny Quest]

It’s nice to see that they are covering more people (Kaspersky has been doing it for some time and Avast One too). So far many products have been offering multi-device license but all in one account and all identity features have been for one person.

I personally have 4 devices that can have security installed.

Good point, I have 3 personal devices with installed security. Do you think all the Premium tech support, dark web monitoring, identity theft reimbursement, social media monitoring, 3 credit report monitoring, lost wallet protection, and restoration support is worth it? I suppose yes if you happen to need any one of those, but in this day and age, what is the most important of the above?

I do have Bitdefender digital identity protection, it's in its infancy and they will be rolling out some much-needed improvements soon. It may be "helpful," but so many of the reported breaches are from 6-8 years ago, so that leaked email information is already out there.

What are the most important areas besides the "standard" AV, firewall, phishing protection, etc do we really need?

 

[oldschool]

It's just Norton LifeLock with a different name. Word!

 

[Trident]

Malware protection has achieved a point for home users where everyone does it well and in terms of malware protection now there is not much room to compete. In addition, a lot of work and confident data is now carried out and stored on devices that are much less susceptible to malware infections, such as iPhones. Users remain vulnerable to breaches, credentials theft and from there, identity theft (it’s not a joke, at the very least it will wreck one’s credit score).

That’s why many companies start to offer personal insurances, credit score monitoring and identity restoration support, amongst others (In this case Avast inherits it from Norton/LifeLock).

The most important would be reimbursement (obviously) and the credit score monitoring, as I have it through Norton Advanced and for every attempt my information to be used (there are soft searches for various reasons and hard searches) I get an alert.

If anyone wants to do something dodgy, I would know instantly. In addition, the identity restoration will be useful to many, as they won’t know where to start if something weird is going on.
Premium tech support I’ve tested through Panda and it’s generally OK, not a must.

Social media monitoring is a gimmick.

It's just Norton LifeLock with a different name. Word!

It is! There is nothing wrong with offering services through various brands (specially when you pay 9 billion for them) and trying to get revenue from more channels. Gen Digital is a commercial business that operates for profit, it is not charity or Red Cross

 

[Jonny Quest]

It's just Norton LifeLock with a different name. Word!

You're absolutely right.

 

[oldschool]

It is! There is nothing wrong with offering services through various brands (specially when you pay 9 billion for them) and trying to get revenue from more channels. Gen Digital is a commercial business that operates for profit, it is not charity or Red Cross

I agree with you, but identity protection is over-hyped. Good luck with the service if someone actually steals yours. You'll still end up doing a lot of time-consuming legwork.

 

[Jonny Quest]

It is! There is nothing wrong with offering services through various brands (specially when you pay 9 billion for them) and trying to get revenue from more channels. Gen Digital is a commercial business that operates for profit, it is not charity or Red Cross

They have to make it up somehow, they now have multiple name brands, in this case Avast, of past peoples loyalty to those names, to those brand names we grew up with that they can play off of, even though as oldschool mentioned, it's all under the one corporate umbrella.

 

[Trident]

I agree with you, but identity protection is over-hyped. Good luck with the service if someone actually steals yours. You'll still end up doing a lot of time-consuming legwork.

Overhyped or not, it’s the natural evolution that everyone who wants to still be in the business not only today, but tomorrow and in 10 years as well, must follow. Whatever legwork you have to do, your money is safe and that’s the most important. They claim they do all the paperwork, haven’t tried them, can’t comment. My identity will hardly ever be stolen. I don’t envy the one who tries to do it

 

[zkSnark]

I downloaded and installed a trial version of Avast One Individual. Now, whenever I refresh the MT page "Latest" after a few minutes, Avast displays the following

I am getting this warning on the above page only, but not on other pages. What could be the issue?

 

[Trident]

Haha, didn't know that. Since, that's a joke site, why is Avast blocking it as it does not seem to infect?

No idea, maybe it falls into the hoax category and is therefore blocked. Some people may not understand the humour and continuously hope, and attempt to download RAM.