At Avast, we take our users' privacy very seriously. We process large amounts of data -- some of which are quite sensitive -- and we make sure we not only comply with the all the laws, rules and legal regulations, but that we also act ethically and in the interest of the users.
With that, in all transparency, I'd like to bring to your attention the fact that Avast, as most other Internet companies, also makes use of (some of) the data. Namely, we supply data to Jumpshot, an analytics company that we launched some time ago. You can read more about it here:
Avast Data Drives New Analytics Engine and/or check it out directly on their website
www.jumpshot.com . What's important is that all the data supplied by Avast to Jumpshot is not only anonymized, but also fully aggregated, meaning that there is zero possibility to track back any of the data points to individual user level. The way it works is similar to e.g. studies done in large hospitals. While it's totally unacceptable that a hospital would pass a patient's medical record to a 3rd party, it is a common practice that hospitals do studies on anonymized, aggregated sets of patients (to produce insights such as "
of 641 patients diagnosed with a type-3 glioblastoma brain tumor, 227 passed away in the first three months"). As you can imagine, the medical world is scrutinized on daily basis by various privacy regulators and in general, has a much stricter level of privacy enforcement, but yet, such studies are very common. This is what makes us comfortable with the whole concept, even though yes this is thin ice and anyone doing business in this area has to be extremely careful about not losing common sense.
Thanks
Vlk