- Dec 30, 2012
- 4,809
Free antivirus applications aren’t what they used to be. Free antivirus companies are now bundling adware, spyware, toolbars, and other junk to make a quick buck.
At one point, free antivirus was just advertising, pushing users to upgrade to the paid products. Now, free antivirus companies are making money through advertising, tracking, and junkware installations.
How They’re Making Money Off Your PC
At one point, free antivirus was just advertising, pushing users to upgrade to the paid products. Now, free antivirus companies are making money through advertising, tracking, and junkware installations.
How They’re Making Money Off Your PC
- Changing Your Default Search Engine: Antivirus companies attempt to change your browser’s search engine to one of their own choosing. They then make money when you click ads on these search results pages. This may sometimes be branded something like “secure search,” but you’re actually just using an inferior search engine that makes the company money.
- Changing Your Homepage: Antivirus companies also want to change your homepage, driving traffic to websites that make money by advertising to you.
- Ask Toolbars and Rebranded Ask Toolbars: Many programs want to install the terrible Ask toolbar. Some companies use a rebranded version of the Ask Toolbar with their own name on it, but one that is still the Ask toolbar.
- Junkware: Antivirus companies add additional programs (or “offers”) to their installers that are automatically installed by default. They’re paid by the program’s creator if they can install the program on your system — as much as a few bucks per install.
- Tracking: Antivirus companies track your browsing habits and other personal details about you. Some antivirus companies probably sell this data to make more money, too.