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<blockquote data-quote="XLR8R" data-source="post: 882924" data-attributes="member: 85385">Because, ever since Microsoft introduced Windows Defender, AV vendors know that their prospects in consumer AV market are slim.The traditional free AV leaders like Avira, AVG, Avast, BitDefender decided to offer additional value by adding TuneUp/Firewall/Ransomware protection (et cetera) features to entice users to go for a paid solution.The remaining paid AV vendors know, their future earnings will come from SMB/Enterprise offerings.Guess where the majority of development efforts go?Some vendors like eScan simply develop only an enterprise/corporate product, strip out some features and offer the endpoint client as a consumer AV product. This minimizes all development costs. IMHO this is the way forward for AV vendors (AFAIK Sophos has started doing this too with version 3.0 of Home Premium).EDIT: Avast apparently also earns money through their Chrome browser bundling deal (installers for both Avast and AVG home products offer to install Chrome).</blockquote>

[QUOTE="XLR8R, post: 882924, member: 85385"] Because, ever since Microsoft introduced Windows Defender, AV vendors know that their prospects in consumer AV market are slim. The traditional free AV leaders like Avira, AVG, Avast, BitDefender decided to offer additional value by adding TuneUp/Firewall/Ransomware protection (et cetera) features to entice users to go for a paid solution. The remaining paid AV vendors know, their future earnings will come from SMB/Enterprise offerings. Guess where the majority of development efforts go? Some vendors like eScan simply develop only an enterprise/corporate product, strip out some features and offer the endpoint client as a consumer AV product. This minimizes all development costs. IMHO this is the way forward for AV vendors (AFAIK Sophos has started doing this too with version 3.0 of Home Premium). EDIT: Avast apparently also earns money through their Chrome browser bundling deal (installers for both Avast and AVG home products offer to install Chrome). [/QUOTE]

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