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Bloatware/Bundleware: a marketing point of view
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<blockquote data-quote="RoboMan" data-source="post: 970609" data-attributes="member: 53544"><p>We, as IT geeks, usually get upset about our security software including or adding unneeded modules, such as <strong>PC Cleaner, Registry Optimizer, StartUp fastener</strong>; or even some more security-related modules, that we don't really want, such as <strong>Password manager, Secure Vault, VPN</strong>.</p><p></p><p>[ATTACH=full]263326[/ATTACH]</p><p></p><p>But, why is this? Surely security companies know we don't like it... don't they? Well, as a matter of fact, they do, but they don't care. Here's some reasons why:</p><p></p><p><strong><span style="font-size: 22px">EASIER TO MANTAIN</span></strong></p><p>Software requires maintenance, that's a fact. Bugs appear, new version need to be released. All-in-one software is easier to mantain. Of course, all modules usually get separate care, but after all, it's just one big software, one final executable, one final new version. It's just simpler this way.</p><p></p><p><strong><span style="font-size: 22px">SELLS BETTER</span></strong></p><p>It's difficult for one company to sell six individual products to a customer. Even if they're USD 5 each. Nobody wants to deal with six different transactions, six different serial numbers. But, what about one single transaction, for one single multi-product? That already sounds better. Suddenly, USD 30 (which is way more expensive that USD 5), for one all-in-one product, which unifies modules, technical support, serial numbers/licenses, transactions, sounds like a good deal.</p><p></p><p><strong><span style="font-size: 22px">MORE CONVENIENT</span></strong></p><p>It's just better for users to handle one product instead of several products. Average users prefer to look for one product which can do all they want, instead of searching for all the six programs that do individual tasks. Fact is: average users don't care and don't want to care about privacy and security, so one general product that satisfies all their needs, it's a sale!</p><p></p><p><strong><span style="font-size: 22px">ALLOWS COMPANIES TO CHARGE EXTRA</span></strong></p><p><span style="font-size: 15px">Imagine you're the average Joe looking for an antivirus product. You search "best antivirus 2022" in Google, and all ads come up, companies promising you the best protection. You think Avast offers the best product for you (because their website said they're the best, also they claim they won so many prizes, they must be good). You're about to buy the Internet Security version for USD 30, but suddenly you see right next to it a comparison, where Avast says that for USD 15 more (only 50% more of what you're paying!) you can get all these:</span></p><ul> <li data-xf-list-type="ul"><span style="font-size: 15px">Registry Cleaner: clean your registry and gain speed on your Windows 10!</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">Startup Optimizer: make your PC start faster!</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">VPN: you're being spied right now!! With this, you will be private!!</span></li> <li data-xf-list-type="ul"><span style="font-size: 15px">Password Manager: without this, your passwords will be public in 5 days or less! NOOOOOOOOOOOOOOOOOO, 5 DAYS!!</span></li> </ul><p><span style="font-size: 15px">You're now thinking: well, USD 30 for basic protection... or USD 45 for a complete, secure and private experience. Suddenly, it's not a waste of money, you're investing into your well being. You have just been fooled by the marketing team.</span></p><p></p><p><span style="font-size: 22px"><strong>FINAL WORDS</strong></span></p><p><span style="font-size: 15px">That's correct, companies don't care about the IT experts/geeks. We're the minority. Their databases are made of mostly ignorant, average users, that don't know and don't care to know more. Scareware is usually the main tactic IT companies use to sell these products, and they're efficient. Therefore, this is the path for most products. </span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">Hopefully, you've understood the marketing point-of-view for the bundled antivirus software.</span></p><p><span style="font-size: 15px"></span></p><p><span style="font-size: 15px">What are your opinions on these kind of antivirus?</span></p></blockquote><p></p>
[QUOTE="RoboMan, post: 970609, member: 53544"] We, as IT geeks, usually get upset about our security software including or adding unneeded modules, such as [B]PC Cleaner, Registry Optimizer, StartUp fastener[/B]; or even some more security-related modules, that we don't really want, such as [B]Password manager, Secure Vault, VPN[/B]. [ATTACH type="full" width="584px"]263326[/ATTACH] But, why is this? Surely security companies know we don't like it... don't they? Well, as a matter of fact, they do, but they don't care. Here's some reasons why: [B][SIZE=6]EASIER TO MANTAIN[/SIZE][/B] Software requires maintenance, that's a fact. Bugs appear, new version need to be released. All-in-one software is easier to mantain. Of course, all modules usually get separate care, but after all, it's just one big software, one final executable, one final new version. It's just simpler this way. [B][SIZE=6]SELLS BETTER[/SIZE][/B] It's difficult for one company to sell six individual products to a customer. Even if they're USD 5 each. Nobody wants to deal with six different transactions, six different serial numbers. But, what about one single transaction, for one single multi-product? That already sounds better. Suddenly, USD 30 (which is way more expensive that USD 5), for one all-in-one product, which unifies modules, technical support, serial numbers/licenses, transactions, sounds like a good deal. [B][SIZE=6]MORE CONVENIENT[/SIZE][/B] It's just better for users to handle one product instead of several products. Average users prefer to look for one product which can do all they want, instead of searching for all the six programs that do individual tasks. Fact is: average users don't care and don't want to care about privacy and security, so one general product that satisfies all their needs, it's a sale! [B][SIZE=6]ALLOWS COMPANIES TO CHARGE EXTRA[/SIZE][/B] [SIZE=4]Imagine you're the average Joe looking for an antivirus product. You search "best antivirus 2022" in Google, and all ads come up, companies promising you the best protection. You think Avast offers the best product for you (because their website said they're the best, also they claim they won so many prizes, they must be good). You're about to buy the Internet Security version for USD 30, but suddenly you see right next to it a comparison, where Avast says that for USD 15 more (only 50% more of what you're paying!) you can get all these:[/SIZE] [LIST] [*][SIZE=4]Registry Cleaner: clean your registry and gain speed on your Windows 10![/SIZE] [*][SIZE=4]Startup Optimizer: make your PC start faster![/SIZE] [*][SIZE=4]VPN: you're being spied right now!! With this, you will be private!![/SIZE] [*][SIZE=4]Password Manager: without this, your passwords will be public in 5 days or less! NOOOOOOOOOOOOOOOOOO, 5 DAYS!![/SIZE] [/LIST] [SIZE=4]You're now thinking: well, USD 30 for basic protection... or USD 45 for a complete, secure and private experience. Suddenly, it's not a waste of money, you're investing into your well being. You have just been fooled by the marketing team.[/SIZE] [SIZE=6][B]FINAL WORDS[/B][/SIZE] [SIZE=4]That's correct, companies don't care about the IT experts/geeks. We're the minority. Their databases are made of mostly ignorant, average users, that don't know and don't care to know more. Scareware is usually the main tactic IT companies use to sell these products, and they're efficient. Therefore, this is the path for most products. Hopefully, you've understood the marketing point-of-view for the bundled antivirus software. What are your opinions on these kind of antivirus?[/SIZE] [/QUOTE]
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