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Brave
Brave rejects Google's anti ad-blocking proposal, boosts built-in ad-blocker performance by '69x'
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<blockquote data-quote="CyberTech" data-source="post: 822820" data-attributes="member: 67474"><p>Though the importance of advertisements cannot be overstated for many modern websites, it's clear that ordinary users have grown to dislike them quite a bit. Indeed, nowadays, a large portion of the internet-browsing public uses some form of ad-blocker.</p><p></p><p>Ad-blocking has become so prominent that many, if not most, major browser developers have implemented built-in tools that do the job. On top of that, many users take advantage of script and tracker-blocking extensions like Ghostery.</p><p></p><p>As you can imagine, this trend is not exactly great news for companies that rely heavily on advertising dollars to survive -- Google, for example. Perhaps in an attempt to combat this practice, the tech giant announced "Manifest V3" earlier this year. Manifest V3 is a suggested update to Chromium-based browsers that would all but stop ad-blocking tools that rely on the "WebRequest" API from functioning properly.</p><p></p><p><img src="https://static.techspot.com/images2/news/bigimage/2019/07/2019-07-01-image-3.png" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p><p></p><p>Some browser makers aren't too pleased with Google's ideas, and have decided to openly reject them. Indeed, today, Brave announced that its own ad-blocker, Brave Shield (which uses WebRequest), has received a <a href="https://brave.com/improved-ad-blocker-performance/" target="_blank">massive performance boost</a>.</p><p></p><p>Brave accomplished this task by rebuilding its ad-blocker algorithms from the ground up in Rust; Mozilla's coding language. This retooling has resulted in "69x" faster ad-blocking performance. In theory, this should make ad-heavy pages load quicker than ever -- but you don't have to take Brave's word for it.</p><p></p><p>You can test the latest version of the browser by downloading either <a href="https://brave.com/download-nightly/" target="_blank">Brave Nightly</a> or <a href="https://brave.com/download-dev/" target="_blank">Brave Dev</a>, both of which are essentially early and potentially unstable versions of the software. If you don't want to deal with bugs, these ad-blocking speed improvements should roll out to stable branches of Brave sometime soon.</p><p></p><p>Source</p><p>[URL unfurl="true"]https://www.techspot.com/news/80752-brave-rejects-google-anti-ad-blocking-proposal-boosts.html[/URL]</p></blockquote><p></p>
[QUOTE="CyberTech, post: 822820, member: 67474"] Though the importance of advertisements cannot be overstated for many modern websites, it's clear that ordinary users have grown to dislike them quite a bit. Indeed, nowadays, a large portion of the internet-browsing public uses some form of ad-blocker. Ad-blocking has become so prominent that many, if not most, major browser developers have implemented built-in tools that do the job. On top of that, many users take advantage of script and tracker-blocking extensions like Ghostery. As you can imagine, this trend is not exactly great news for companies that rely heavily on advertising dollars to survive -- Google, for example. Perhaps in an attempt to combat this practice, the tech giant announced "Manifest V3" earlier this year. Manifest V3 is a suggested update to Chromium-based browsers that would all but stop ad-blocking tools that rely on the "WebRequest" API from functioning properly. [IMG]https://static.techspot.com/images2/news/bigimage/2019/07/2019-07-01-image-3.png[/IMG] Some browser makers aren't too pleased with Google's ideas, and have decided to openly reject them. Indeed, today, Brave announced that its own ad-blocker, Brave Shield (which uses WebRequest), has received a [URL='https://brave.com/improved-ad-blocker-performance/']massive performance boost[/URL]. Brave accomplished this task by rebuilding its ad-blocker algorithms from the ground up in Rust; Mozilla's coding language. This retooling has resulted in "69x" faster ad-blocking performance. In theory, this should make ad-heavy pages load quicker than ever -- but you don't have to take Brave's word for it. You can test the latest version of the browser by downloading either [URL='https://brave.com/download-nightly/']Brave Nightly[/URL] or [URL='https://brave.com/download-dev/']Brave Dev[/URL], both of which are essentially early and potentially unstable versions of the software. If you don't want to deal with bugs, these ad-blocking speed improvements should roll out to stable branches of Brave sometime soon. Source [URL unfurl="true"]https://www.techspot.com/news/80752-brave-rejects-google-anti-ad-blocking-proposal-boosts.html[/URL] [/QUOTE]
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