Embarrassing, inaccurate or simply personal data will have to be deleted from the internet and company databases if consumers ask, under a new set of European laws.
The move will mean that social networks such as Facebook or Twitter will have to comply with users' requests to delete everything they have ever published about themselves online. It will also mean that consumers will be able to force companies that hold data about them, such as for Tesco's Clubcard, to remove it.
The changes, which could take more than two years to implement, also include a new EU power to fine companies up to 2 per cent of their global turnover if they breach the rules.
Read more
