- Jan 24, 2011
- 9,378
California State Senator Alan Lowenthal introduced a bill sponsored by Consumer Watchdog which calls on the California attorney general to adopt regulations that would force Internet companies to respect Do-Not-Track browser options.
The issue of browser tracking for the purpose of behavioral advertising has been much discussed in recent times, especially since some large companies were caught using questionable methods such as cookie respawning.
SB 761, as the bill is known, was actually introduced back in February, but it was amended last week to include the anti-tracking provisions.
According to Consumer Watchdog, the legislation is modeled after a federal Do-Not-Track bill introduced in February by Rep. Jackie Speier, D-CA, which follows a recommendation by the Federal Trade Commission.
The privacy group wants to make sure that even if the federal bill doesn't pass, the will of California citizens will be protected and respected online.
More details - link
The issue of browser tracking for the purpose of behavioral advertising has been much discussed in recent times, especially since some large companies were caught using questionable methods such as cookie respawning.
SB 761, as the bill is known, was actually introduced back in February, but it was amended last week to include the anti-tracking provisions.
According to Consumer Watchdog, the legislation is modeled after a federal Do-Not-Track bill introduced in February by Rep. Jackie Speier, D-CA, which follows a recommendation by the Federal Trade Commission.
The privacy group wants to make sure that even if the federal bill doesn't pass, the will of California citizens will be protected and respected online.
More details - link
