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Emsisoft
Emsisoft 2019.2: Preparing for a big leap
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<blockquote data-quote="Fabian Wosar" data-source="post: 801747" data-attributes="member: 24327"><p>I am surprised people aren't more curious about the cloud console thing. I dropped by today specifically to check out the feedback on that as I am currently sick, can't do much else and was kinda bored. So I am slightly disappointed. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite110" alt=";)" title="Wink ;)" loading="lazy" data-shortname=";)" /></p><p></p><p></p><p>No matter what you do, you always lose customers. We lost customers from changing a single icon before and we even lost customers when introducing the firewall ("You said you wouldn't do an internet security suite, you liars!"). That just comes with the territory as you can never please everyone.</p><p></p><p>EAM technically still has a firewall. You just don't have a lot of control over it as it mostly works autonomously as part of the behaviour blocker and the surf protection. We may offer a bit more control over it in the future though so you can regulate how applications are allowed to access the internet as that's the only part that most people care about these days. Packet filters, like the one we offered as part of EIS, are too complex for users to understand and the increase in refunds and support costs to deal with customers running into issues (the vast majority of problems our support staff had to deal with were EIS-specific) is just bigger than the few additional customers who consider your product. At least that is what happened in our case.</p><p></p><p>Obviously, I completely understand that it sucks if you were one of the few customers that liked the firewall functionality. But in the end, we are a business and as much as we try to consider the needs of smaller user groups, we are too big to survive on a niche market and we have a certain responsibility to make fiscally responsible decisions to make sure the dozens of family livelihoods that depend on our consistent revenue stream stay secure.</p><p></p><p></p><p>When we bought Online Armor, Online Armor was already dead. It was unable to sustain itself and the two developers that worked on it. It almost sunk the entire TallEmu company. So in a way, we gave it a couple more years but ultimately we just prolonged its suffering, which may or may not have been a mistake.</p><p></p><p>It's also not that "good quickly disappears". It's that depending on whether or not you find enough people willing to pay for it, so you can continue working on it, you can or can't keep doing it. You have to realise that HIPS are a niche market with very little people being interested in it in the first place. Just look at all the HIPS of the past that were developed by a single person that ultimately sunk because they didn't even manage to get enough revenue to pay rent and living expenses so they could keep working on it.</p><p></p><p>In my experience, and I know this will be pretty controversial, the people who like to use HIPS are also the ones that are best informed about discounts, promos and ways to avoid paying full price. Some of them hop from product to product, depending on where they get the next best, usually completely free, promo on. That's ultimately a behaviour that is going to kill the niche products you love.</p><p></p><p>So you either have a super loyal fan base that is aware of the fact that the product and they as a target audience are super niche, so that they are willing to pay full price consistently for continued support, or you cross-finance the project through other means like Comodo or we did.</p></blockquote><p></p>
[QUOTE="Fabian Wosar, post: 801747, member: 24327"] I am surprised people aren't more curious about the cloud console thing. I dropped by today specifically to check out the feedback on that as I am currently sick, can't do much else and was kinda bored. So I am slightly disappointed. ;) No matter what you do, you always lose customers. We lost customers from changing a single icon before and we even lost customers when introducing the firewall ("You said you wouldn't do an internet security suite, you liars!"). That just comes with the territory as you can never please everyone. EAM technically still has a firewall. You just don't have a lot of control over it as it mostly works autonomously as part of the behaviour blocker and the surf protection. We may offer a bit more control over it in the future though so you can regulate how applications are allowed to access the internet as that's the only part that most people care about these days. Packet filters, like the one we offered as part of EIS, are too complex for users to understand and the increase in refunds and support costs to deal with customers running into issues (the vast majority of problems our support staff had to deal with were EIS-specific) is just bigger than the few additional customers who consider your product. At least that is what happened in our case. Obviously, I completely understand that it sucks if you were one of the few customers that liked the firewall functionality. But in the end, we are a business and as much as we try to consider the needs of smaller user groups, we are too big to survive on a niche market and we have a certain responsibility to make fiscally responsible decisions to make sure the dozens of family livelihoods that depend on our consistent revenue stream stay secure. When we bought Online Armor, Online Armor was already dead. It was unable to sustain itself and the two developers that worked on it. It almost sunk the entire TallEmu company. So in a way, we gave it a couple more years but ultimately we just prolonged its suffering, which may or may not have been a mistake. It's also not that "good quickly disappears". It's that depending on whether or not you find enough people willing to pay for it, so you can continue working on it, you can or can't keep doing it. You have to realise that HIPS are a niche market with very little people being interested in it in the first place. Just look at all the HIPS of the past that were developed by a single person that ultimately sunk because they didn't even manage to get enough revenue to pay rent and living expenses so they could keep working on it. In my experience, and I know this will be pretty controversial, the people who like to use HIPS are also the ones that are best informed about discounts, promos and ways to avoid paying full price. Some of them hop from product to product, depending on where they get the next best, usually completely free, promo on. That's ultimately a behaviour that is going to kill the niche products you love. So you either have a super loyal fan base that is aware of the fact that the product and they as a target audience are super niche, so that they are willing to pay full price consistently for continued support, or you cross-finance the project through other means like Comodo or we did. [/QUOTE]
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