A top-tier Android phone can cost upwards of a thousand dollars, and for that money, you’ll get some amazing features. It will have a stellar screen, top-flight camera, gobs of storage, and an absolutely atrocious texting experience. [...] While iPhone users have had the simplicity of iMessage built in, Android users have been left to fend for themselves.
Now, the company is doing something different. [...] Google has been quietly corralling every major cell phone carrier on the planet into adopting technology to replace SMS. It’s going to be called “Chat,” and it’s based on a standard called the “Universal Profile for Rich Communication Services.” SMS is the default that everybody has to fall back to, and so Google’s goal is to make that default texting experience on an Android phone as good as other modern messaging apps.
As part of that effort, Google says it’s “pausing” work on its most recent entry into the messaging space, Allo. It’s the sort of “pause” that involves transferring almost the entire team off the project and putting all its resources into another app, Android Messages.
Google won’t build the iMessage clone that Android fans have clamoured for, but it seems to have cajoled the carriers into doing it for them. In order to have some kind of victory in messaging, Google first had to admit defeat.