All this is designed to 'encourage' companies (and people) to use one of the approved, backdoored products for the NSA/CIA. If a firm doesn't play ball with US-Intel you can expect it to be discouraged.
I suppose they recommend McAfee, which we all know reached out to the NSA awhile back to 'ensure' their product didn't catch state tools. Or Trend Micro which is essentially a branch of the CIA now that they merged threat centers with Booz Allen Hamilton. Or how about Norton? Which picked up Blue Coat, which was intelligence funded and grabbed all of the spook employees to work at Norton.. Our intel cartels are so thirsty for power and control it makes me sick.