- Jun 21, 2014
- 1,044
Mozilla has a long history of innovating with how users interact with content: tabs, add-ons, live bookmarks, the Awesome bar – these and many more innovations have helped the Web to dominate desktop computing for the last decade. Six months ago we launched Directory Tiles in Firefox, and have had great success with commercial partnerships and in aiding awareness for content important to the project, including Mozilla advocacy campaigns in support of net neutrality and the Mozilla Manifesto.
Today, I’m pleased to announce Suggested Tiles – our latest innovation and complement to Directory Tiles, as we work to create a more powerful and personalized Web experience for our users. I discussed the Mozilla mission in the context of digital advertising earlier this year. Suggested Tiles represents an important step for us to improve the state of digital advertising for the Web, and to deliver greater user agency.
Much of today’s digital advertising utilizes data harvested through a user’s browsing habits to target ads. However, many consumers are increasingly weary of how their data is being collected and shared in the advertising ecosystem without transparency and consent – and complex opt-outs or unreadable privacy policies exacerbate this. Many users even block advertisements altogether. This situation is bad for users, bad for advertisers and bad for the Web.
Today, I’m pleased to announce Suggested Tiles – our latest innovation and complement to Directory Tiles, as we work to create a more powerful and personalized Web experience for our users. I discussed the Mozilla mission in the context of digital advertising earlier this year. Suggested Tiles represents an important step for us to improve the state of digital advertising for the Web, and to deliver greater user agency.
Much of today’s digital advertising utilizes data harvested through a user’s browsing habits to target ads. However, many consumers are increasingly weary of how their data is being collected and shared in the advertising ecosystem without transparency and consent – and complex opt-outs or unreadable privacy policies exacerbate this. Many users even block advertisements altogether. This situation is bad for users, bad for advertisers and bad for the Web.
