A free bottle of wine has finally been claimed after being hidden in the privacy policy of a tax-focused think tank's website for three months.
Tax Policy Associates added the clause in February as an experiment, to see if anyone would actually read the full terms.
The non-profit organisation's head Dan Neidle shared the story in a
tweet on X, formerly Twitter, saying the first person to spot it would get sent a "bottle of good wine".
Mr Neidle - who has
previously reported on high-profile tax cases, including that of former Chancellor Nadhim Zahawi - told the BBC it was his idea to add the wine offer.
The business has recently changed the small print
on its site after the eagle-eyed discovery.
"We know nobody reads this, because we added in February that we’d send a bottle of good wine to the first person to contact us, and it was only in May that we got a response," a sentence in their privacy policy now reads.
Mr Neidle said it was "my childish protest that all businesses have to have a privacy policy and no one reads it".
"Every tiny coffee shop has to have a privacy policy on their website, it’s crazy. It’s money that’s being wasted."
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