- Feb 4, 2016
- 2,520
Google has decided to follow on Facebook's footsteps and ban cryptocurrency-related advertising. The ban will enter into effect starting June 2018, the company said today in a help page.
In June 2018, Google will update the Financial services policy to restrict the advertisement of Contracts for Difference, rolling spot forex, and financial spread betting. In addition, ads for the following will no longer be allowed to serve:
‧ Binary options and synonymous products
‧ Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice)
The ban will enter into effect across all of Google's advertising network, including ads shown in search results, on third-party websites, and YouTube.
Some ads will be allowed, but not many
But the ban is not total. Google said that certain entities will be able to advertise a limited set of the banned services, including "cryptocurrencies and related content."
These advertisers will need to apply for certification with Google. The downside is that the "Google certification process" will only be available for advertisers located in "certain countries."
Google did not provide a list of countries, but said the advertisers will have to be licensed by relevant financial services and "comply with relevant legal requirements, including those related to complex speculative financial products."
Prices for almost all cryptocurrencies fell across the board today after Google's announcement, and most coins continued to lose value.