On Tuesday, Google elaborated on its efforts to comply with the European Union's Digital Markets Act (DMA) – a set of competition obligations that take effect on Thursday.
The DMA is a law that aims to
increase competition by designating dominant tech firms as "gatekeepers" and requiring them to accommodate competitors. In September, the European Commission
identified six gatekeepers – Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft – each of which must make business and product changes that lower barriers imposed through platform rules.
Two months ago, the Chocolate Factory
previewed potential business practice and interface revisions – and with only one more day to get its house in order, the search ad biz wants everyone to know how much work had to be done to meet the DMA requirements.
"The changes that we have made are the result of intensive work over many months from engineers, researchers, product managers and product designers from across the company,"
declared Oliver Bethell, director of competition for Google.
